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Some people feel that government health department messages to encourage vaccination can be too heavy-handed or negative for some people’s tastes.

rubella-fighterIn a recent post I discussed rubella infection and it’s impact in early pregnancy. The illustrations for that article feature a New York State program to encourage children to be vaccinated against rubella. While old-fashioned what struck me was the positive approach used, the ’rubella fighter’ cards and label buttons, and that the message was targeted at encouraging the children as much as (if not more than) the parents.

I’d like to throw readers a loose thought, or rather a or three. Would a similar strategy–adapted to modern tastes of course–be useful today? Would these complement the existing approaches? Would it even work? Perhaps today’s kids wouldn’t buy into it the same way?

Leave your thoughts in the comments below. (Note, also, that my blog still doesn’t require registration, so just tap away!)

(PS: I wonder if the adult ‘Andy’ who was vaccinated in November 1970–as the card he proudly shows off says–knows his young image is making it’s way around the world?)


Other posts that might interest readers on Code for life:

Rubella, not a benign disease if experienced during early pregnancy

Lancet formally retracts Wakesfield paper

Bill & Melinda Gates Foundation: $10B towards vaccines

Map shows New Zealand with lowest death rate on earth in 1856, over 11 in 1000 dying

Deleting a gene can turn an ovary into a testis in adult mammals

All this talk about 3-D movies and TVs is depressing

Scientific baking. Great for those lab meetings or kids’ parties

New decade cartoon: Calvin on scientific progress