Does the title CafÃ© scientifique convey the wrong idea?
I made a brief comment on an ArsTechnica article about a case study of science communication in Proc. Natl. Acad. Sci.* (USA), pointing to CafÃ© Scientifique as another example of communicating science and interacting with the public.
My comment received a reply which suggested the person both did not know what CafÃ© Scientifique was and had misinterpreted it’s aims from the title,
But isn’t Cafe Scientifique largely along with your peers? [...]
I wrote a reply explaining what the overall aims were, which I’ve given in edited form below.
The thing I wanted to ask readers here is if you think the title is misleading or confusing.
When you see CafÃ© Scientifique, what you do you think?
Something for scientists? Or, geeks-only need apply? Trying to be erudite with faux French airs?!
Do you think something else would be better in it’s place?
I’ve tried to come up with a title that might better convey for New Zealanders what these events are, but I’m not doing well.
The French have their Bar des sciences. Or Science in the pub (Australian), or just Science Pub (Portland, Oregon; their slides are available on-line). In the USA there are science cafÃ©s. The NZ International Science Festival has reduced it to CafÃ© Sci (perhaps in part to keep a long title short).
Maybe I’m just jaded on dull grey Sunday, but these feel a bit bland to me.
It’s hard to get around that word ‘science’ too. Part of me would I’d like to though; I worry it‘s what might be confusing people if the ArsTechnica reader is representative of others.
As a slogan (as opposed to a title) phrases like Ideas, Coffee and Conversation can help convey the essence. Or Ideas, Grub, Grog & Conversation, as the case may be.
But this still leaves the title.
Y‘know that sneaky line good marketing people come up with that bites.
Hmm… Science bites?
There’s still ‘science’ in that title.
Some people desire intelligent conversation. Don’t you? I don’t mean the idealistic nonsense that romantic magazines peddle… Perhaps that’s a hook to hang it on? Not the science per se, but a place people might go to get more than inane gossip, inflated recollections of a footy match or whatever.
Philosophy is too heavy and is perhaps a tainted word today. Many of the early societies where philosophical societies. But perhaps a twist on this might work, taking care not to demean the focus on sound science.
Pub thinkers happy hour? Doesn’t quite hit it, does it?
Intelligent stuff with your beer?
I’m really not up to it today, eh?
So, I’m calling on my readers for your thoughts and inspiration.
Do you think a better name is needed?
What do you think might be a better name?
What are CafÃ© scientifque
CafÃ© scientifique are opportunities for people interested in a topic, particularly the public, to hear an informal account of a topical issue in an relaxed setting (cafe, pub), followed by open discussion & questions. Typically a speaker or small panel of speakers give a short informal talk; it’s not lecture-styled and speakers are asked not to assume a knowledge of science (never mind the particular topic). Emphasis is on the open discussion with questions encouraged.
Part of the aim is to use a setting and approach that encourages those that would feel uncomfortable attending, say, a university lecture (even if directed at the public).
* I want a little more formality that the potential pronunciation of this journal’s (unfortunate) acronym gives.
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