(Not that kind of framing.)
Late night-night thoughts on ensuring that readers come away with the message of the article.*
Jeremy Yoder writing from Denim and Tweed, following Dave Munger’s lead, frets about how
online publishing and dissemination methods can strip the nuance from scientific news
Yoder notes Munger’s point about
careful consideration of both the nut graf sent out via Twitter and RSS and the audience receiving them
He agrees (and I do too), but goes on to argue that some subjects may be less suited to blogging, writing
But the longer a post is, the more possibility there is that some fraction of the readers will quit reading before the end, and maybe even pass on links or comments based on that incomplete understanding.
Munger’s original concern (as I read it) was readers taking away over-simplistic, even mistaken, meanings from a story.
While taking Yoder’s point that short articles fit with blogging, I have to side with Munger on this issue, who points to a well-constructed dek, or sub-head, as a point that makes a difference. In particular, I see this as overcoming some of the limitations of longer articles and I can’t help think that for some (not all) types of articles the absence of a sub-head, or a poorly-written sub-head, is a key issue with longer on-line articles.
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