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My article for today is over at Nature’s Soapbox Science.

During a recent Royal Institution discussion that I was following on-line via twitter Fiona Fox, head of the UK Science Media Centre (SMC), was reported as saying that ’blogs are fantastic but no journalists goes to them to look for full stories — must be realistic’. I thought that this wasn’t the experience of those writing here at the Sciblogs and suggested as much in reply.

Lou Woodley, on-line editor for Nature’s community forum and blogs and who was part of our on-line conversation, invited me to write a guest blog expanding on this. With the help of others writing here (huge thanks!), I have outlined some of the interactions with the New Zealand media we have experienced and offered a few thoughts as to why we experience this interaction.


A selection of articles on science communication at Code for life:

Communicating complex and post-normal science to the policy maker and the public — lessons from New Zealand

What should be taught in science communication courses?

When the abstract or conclusions aren’t accurate or enough

Of use of the active voice by scientists

Media thought: Ask what is known, not the expert’s opinion