Honest Universe

What Does “37% More Powerful” Really Mean?

Mark Hanna Feb 25, 2014

Yesterday, the Advertising Standards Authority released a decision regarding a TV advertisement for Panadol Extra. The advertisement claims that the product is “37% more powerful than standard paracetamol tablets”. Although this is not the claim that was challenged in the complaint, the advertiser, GlaxoSmithKline (GSK), provided a citation in attempt to substantiate their claim. However, […] … Read More

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