Infographic: Buying an iPad 3

By Aimee Whitcroft 27/02/2012 12


A fascinating infographic from research firm AYTM Research (Ask Your Target Market) looks at who is likely to buy the soon-to-be-released iPad 3, and why they might do so.

Some of my favourite stats? Far more people are likely to buy this as their first iPad, than as their next one [herroooo market penetration!].

Also, people like apps and, hilariously (but it makes sense!), iPads are used most lying on the couch :) Or in bed :)

And the big thing that users feel is missing?  A Flash Player (Adobe keeps threatening to release a version of Air that can handle iOS devices, but doesn’t appear to have done so yet.  So, currently, unless one jailbreaks one’s iPad, Flash is tricky)*.

Anyway, to the methodology. Two surveys were conducted: one of 2,000 iPad-less Americans, and one of 500 iPadded ‘Mericans. Both were conducted in February 2012. And the part of the study looking at iPad owners is available from AYTM as a full interactive stats report.

UPDATE: You can fill in a 3 question survey here on whether or not you’ll get an iPad 3? Why? Because I’m interested in non-US stats, and this breaks down stats geographically :) Further UPDATE: AYTM’s got in touch with me and pointed me (and you, dear readers!) to this new version of their survey, aimed at understanding international patterns. Sadly, though, it doesn’t seem to break things down by country…

via Mashable.

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* Based on my admittedly-imperfect knowledge.

Courtesy of AYTM Research
Courtesy of AYTM Research

12 Responses to “Infographic: Buying an iPad 3”

  • a new ipad already?
    hhm wonder if this means I’ll be able to get an “obsolete” one cheap? Been thinking of getting one for the ankle-biter but even gen1 devices are too pricey.

  • I seem to be managing just fine without an iPad.

    I haven’t thought of a use for one that’s compelling. The bigger screen, faster CPU & grater RAM of a laptop makes this a better device for managing photos when mobile.

  • Hmm, I think that sentence wasn’t completed Michael :)

    They are so useful because… :)

    I will concede that at conferences, international participants have swung pretty heavily towards carrying tablets/iPads rather than laptops. But I’ve found a smart phone to be a little more indispensable.

  • Interesting – I’ve found that my wee netbook is great for conferences, as I can a) type faster on it but b) (and perhaps more importantly) I can rapidly switch between programmes and browser tabs. Veeeery useful, that!

    I love the iPad for reading, primarily, and also ease of access – need to check something? Roll over and grab iPad.

    Certainly, smartphones also enable us to do that sort of thing, but there’s a happy middle space where the iPad’s pretty awesome :)

  • Once you get one, its quite easy to go back.

    my ipad is relegated to a childs playtoy. My laptop returned to full usefulness.

  • I now use my android phone for almost everything, books, listening to podacsts, browsing the net/checking emails away from home, I even use it for txts and phone calls.
    Apple products don’t really thrill me at all but the simplicity of the ipad makes it look ideal for kids.

  • Well, I certainly appreciate that the iPad may appeal to people wanting that middle-space between smartphones & laptops. My very general point was that for others (like me), it suffers the problem of being neither fish nor fowl.

    For communication the smartphone is mostly up to the job for me. It has email, g-talk, skype, twitter, facebook… heck, sometimes I can even use it as a phone :) (Albeit I suspect like many smartphone users this may be a minority application).

    When I’m traveling, I tend to need the extra grunt of a laptop. That may be a result of needing to handle lots of large photo files.

    Hence, my odd ability to be coping without an iPad or Tablet to date :)

  • I loooove my iPad – use it for blogging, e-mail, , basic work processing, reading/annotating pdf documents, reading books etc, & FB of course. Also for looking stuff up & – dare I say it? – playing games (current faves are Wooords & sudoku).
    But then, I don’t have a smartphone (& I don’t particularly want one).
    I would adore having Flash Player on the iPad though! But I don’t want Siri, I don’t use 3G, & I’m actually quite happy with a 10h battery life :-)

  • Hi Aimee,

    Thanks for the kind words and for republishing the IG :)
    I have two suggestions:

    1. We have a narrower version of the infographic that would fit better the layout of your blog without parts being cut off. Please consider using this one: http://cdn0.aytm.com/press/IG/iPad3_IG-550.png

    2. I share your curiosity in learning what Internet users globally thing about the upcoming iPad 3 and took the liberty to put together a quick survey for you on our platform: https://aytm.com/re63c32. Please take a look. In addition to providing the best survey taking experience for your readers it’ll give you more robust stats tools (same as you saw at the survey we conducted). If you decided to use our version of the survey please contact me so that I could give you the access to the stats or make any needed changes. (It’s 100% free with no strings attached)

    Cheers,
    Lev Mazin | Co-founder & CEO of aytm.com

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