Over at Respectful Insolence, blogger Orac has been reporting on the latest outrageous use of MMS or Miracle Mineral Solution, to treat children with autism by administering it orally and as an enema (see here and here). Fellow sciblogger Alison Campbell has also blogged about this use of MMS.
This got me to wondering if MMS was available in New Zealand, and if so what claims were been attributed to its use.
It took me less than one minute to google the following site. www.mineralmiracle.co.nz
This website claims that MMS “aids the immune system in curing cancer, AIDS, malaria, hepatitis, leukemia, asthma, flu, cold, arthritis”
Looking at the website there is no evidence to support this. Indeed, the website spends a lot of time going round in circles, trying to prove that MMS is safe, yet capable of treating multiple diseases, and implying that it is a conspiracy to conceal how brilliant a cure it is. The all bluster and no substance type of approach common to most pseudoscientific therapies.
For those that are persuaded of its “effectiveness” it can be purchased at $22 per 100 mL bottle plus $7 p&p.
MMS is made from sodium chlorite, which is one of the components of bleaches such as Janola. These bleaches typically sell at$4 per 2.5 L. I wonder why there is such a price difference?
Looking around the site, it looks like they have rewritten it to get around various regulations, however, I suspect there is still enough misinformation for an Advertising Standards Authority complaint (or 2 or more) to be made against them.