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Posts Tagged Development

Name change signals expanded ability for patent owners to leverage their IP Peter Kerr Oct 01

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A name’s an important clue to how a company represents itself to the world.

So, the change to IP Nexus from IP Exchange represents a business and philosophical change for the Hong Kong based but globally oriented company.

Its founder and CEO Hidero (Hidi) Niioka got hold of sticK to remind New Zealand SME owners of the marketplace which aims to connect patent owners with others looking for the solutions the patents’ offer.

The Nexus (rather than Exchange) term seems appropriate for an organisations that’s grown considerably since first mentioned in stick in June 2012. (One definition of nexus is a connection or series of connections linking two or more things).

For startups, inventors, universities, SMEs and other entrepreneurs looking to use their IP beyond New Zealand’s shores, the continuing development of IP Nexus offers considerable advantages says Hidi.

Part of this built on three (new) pillars, compared to IP Exchange.

  • Ask an expert – post questions and get expert answers for free

  • Services marketplace – post jobs nad gets experts’ bids

  • Directory – search for specific technical or regional expertise worldwide

Hidi points out that while the NZ government (and many others around the world) promotes innovation, accelerator platforms and the like, there is a need to make related advice and services more accessible for those launching new ventures, especially those who are looking outside their home markets.

The goal of our new services is to make it easier for inventors, startups and other small businesses to develop their ventures and protect and monetise their IP,” says Hidi.

Signing up is free, so if you are just looking for basis advice, it won’t cost you anything. On the other hand, if you need specialised technical or cross-border expertise, you connect easily to the relevant professionals through a simple search.”

IP Nexus’ experts are able to answer some questions for free, and prices for services are negotiable beyond that. It has over 200 IP experts onboard representing a broad base of global and technical expertise from New Zealand and Australia, to Silicon Valley, Europe, Japan and China. It also has over 61,000 patents and other IP available for search.

Under the company’s model, patent owners can upload as many patents as they want for free for marketing to potential commercialisation agents such as IP brokers, law firms and interested technology companies.

Patent owners only pay a success fee of 4-12% is there successful sale or licence of the patent.

As is often pointed out about NZ patent holders, Kiwi businesses often completely ignore the option of selling or licensing patents overseas.

Given that most NZ inventions will also be applicable in other countries, IP Nexus is an idea worth exploring while protecting the patent. Check it out at ipnexus.com


Name change signals expanded ability for patent owners to leverage their IP Peter Kerr Oct 01

No Comments

A name’s an important clue to how a company represents itself to the world.

So, the change to IP Nexus from IP Exchange represents a business and philosophical change for the Hong Kong based but globally oriented company.

Its founder and CEO Hidero (Hidi) Niioka got hold of sticK to remind New Zealand SME owners of the marketplace which aims to connect patent owners with others looking for the solutions the patents’ offer.

The Nexus (rather than Exchange) term seems appropriate for an organisations that’s grown considerably since first mentioned in stick in June 2012. (One definition of nexus is a connection or series of connections linking two or more things).

For startups, inventors, universities, SMEs and other entrepreneurs looking to use their IP beyond New Zealand’s shores, the continuing development of IP Nexus offers considerable advantages says Hidi.

Part of this built on three (new) pillars, compared to IP Exchange.

  • Ask an expert – post questions and get expert answers for free

  • Services marketplace – post jobs nad gets experts’ bids

  • Directory – search for specific technical or regional expertise worldwide

Hidi points out that while the NZ government (and many others around the world) promotes innovation, accelerator platforms and the like, there is a need to make related advice and services more accessible for those launching new ventures, especially those who are looking outside their home markets.

The goal of our new services is to make it easier for inventors, startups and other small businesses to develop their ventures and protect and monetise their IP,” says Hidi.

Signing up is free, so if you are just looking for basis advice, it won’t cost you anything. On the other hand, if you need specialised technical or cross-border expertise, you connect easily to the relevant professionals through a simple search.”

IP Nexus’ experts are able to answer some questions for free, and prices for services are negotiable beyond that. It has over 200 IP experts onboard representing a broad base of global and technical expertise from New Zealand and Australia, to Silicon Valley, Europe, Japan and China. It also has over 61,000 patents and other IP available for search.

Under the company’s model, patent owners can upload as many patents as they want for free for marketing to potential commercialisation agents such as IP brokers, law firms and interested technology companies.

Patent owners only pay a success fee of 4-12% is there successful sale or licence of the patent.

As is often pointed out about NZ patent holders, Kiwi businesses often completely ignore the option of selling or licensing patents overseas.

Given that most NZ inventions will also be applicable in other countries, IP Nexus is an idea worth exploring while protecting the patent. Check it out at ipnexus.com


Lightning Lab II grows up – will its offspring make it to adolescence? Peter Kerr Jun 03

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Anyone that’s been around young children will appreciate there’s a heck of a difference between a one year old and a two year old.

A similar comparison is valid with Lightning Lab II, which last week had nine of its 10 starters from three months ago pitch to about 250 would-be investors, and a number of others who mostly filled Te Papa’s main theatre last Wednesday.

As LL itself says, it is modeling the way it works off TechStars and other USA originated accelerator initiatives.

But there’s a New Zealandness to how it is done.

So, as well as the added degree of presentation polish, one of the more notable aspects was, apart from three business asking for just under $500k each, the other six businesses were relatively low in how much money they were asking for.

This partly reflects there’s still more market validation and proof required, and also the New Zealand environment.

Often overseas startup accelerator businesses have already obtained some money (from friends, family and fools) before they begin the three month intensive mentoring and ‘is there a business here’ questioning process.

New Zealand accelerator startups at this LL tend to be less mature, and the degree of realism in the money pitch in bringing new investors onboard was one of the features this time round.

Naturally, since many of the pitches are as much about selling the sizzle as the sausage, there is a touch of scepticism required in the growth projections put forward.

But, without any due diligence, all the pitches sounded like they could – with the right combination of expertise, clear direction and luck – gear themselves up to grow.

And, rather than attempting to break down each businesses’ prospects myself, I’ll repeat Nicolai Thomson’s speculation. Nicolai, (Twitter handle, @nicolaithomson) is the founder of Lendyour.co.nz. Here are some of his, and some of his colleagues’ thoughts about the business propositions put forward at LL Demo Day.

He raises some interesting points, that investors too will no doubt explore as they look under the hood of these potential part-purchases.

In Nicolai’s words:

I don’t rate Twingl’s business model though I would totally use their product. They need to look at alternative monetisation and in the last 18 months I’ve heard their CEO twice and don’t rate his ability to spot a future trend, change and win fast enough when established companies jump on their un-patented mapping.

MishGuru, too reliant on Snapchat being a fad today, and limited audience using it. Snapchat will pass and be dead in 3 years. Their subscription plan is also fundamentally wrong as their target market is enterprise paying $10 a month. Every company will start on that level with little incentive to move to more expensive plans which would assure MishGuru can pay their bills.

Floc has a great concept but little future. Using Telco data is not going to be given to a brand new team with no reputation, and would be revoked the moment a controversial CEO or diplomat was tracked leaving their building after someone eyeballed then and identified their dot after hacking in to Floc systems. Never-mind the fact restaurants have legal obligations when it comes to employment and cancelling shifts before or on the day won’t fly for long in the name of saving the owner some dollars. Staff would likely leave and cause unnecessary headaches.

Coach Seek will be a safe bet, no spectacular exit so ideal for the risk averse of those investing. I like the product though maybe a touch too expensive starting at $49USD a month.

Cloud Cannon were my top pick, followed by CommonLedger.

CommonLedger will have a competition issue and will probably be best to position themselves to be bought out quickly. They will be overtaken by deeper pockets if their concept starts to take off. Their CEO gave the impression they are going to build a global giant and may miss a good return which some investors could be spooked by.

Cloud Cannon though probably have the closest disruptive product but I spoke to a designer friend last night and there are major concerns with SEO ability if you get quite messy code that it would deliver the site through. There is no comparison to original source code being indexed. This service cuts out the core web developers who provide the framework/CMS which is why WordPress has been so popular. If they can get SEO to be great, then it’s a winner. Again, won’t take long for others with resources to reverse engineer. Great business model though.

What I didn’t see from any of the teams though is a disruptive produce that carves out a niche which cannot simply be reversed engineered, or copied by teams with deeper pockets, more experience and crucially an existing customer base to test, and get faster feedback from. There were a couple of self-proclaimed engineers and maths geeks, however no one stated their competitive advantage was an algorithm that is one of the few things not easily replicated.

 

 

 


Lightning Lab grows up, gets into its groove Peter Kerr Apr 30

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The Lightning Lab’s demo day had some quite fascinating works in progress…bring on Demo (to investors) Day on May 28 at Te Papa.

The team behind LL are also, as you’d hope, a year wiser, further along a path with the aim of rapidly ramping up verified/proven businesses.

It also isn’t surprising to see the LL accelerator (now there’s a nice rhyme/assonance) expanding to Auckland next year and Christchurch.

The nine, mostly two or three man teams (and a question asked why so few females?), have had assumptions challenged, hard questions posed – as teams are forced to think about building a business as opposed to creating a product.

There is also wider value beyond the incubation itself, as Ken Erskine, director of startups at The Icehouse, (as appears in Stuff), puts it perfectly

He says research showed successful startup accelerators provided a network of highly experienced and committed mentors and investors, an active alumni network and, most importanly, connections to future capital.

Together, we have a phenomenal combined network of mentors, investors and startup entrepreneurs to help ensure the success of the nationwide accelerator programme.”

At the demo, with a small d, day on April 23, one of the three month intensive’s more interesting pivots was the horse guy.

The original pitch was to do something to make horse shoeing more easy. But the team lead by Ashok is now looking to create a tool so that businesses can run campaigns on SnapChat (the instant appear/disappear photo app).

The guys looking to build a tool to automate translating accounting figures from say Xero, MYOB or QuickBooks to an accountant’s own chart of accounts has already got strong traction and demand.

One of the startups wants to capture, retain and effectively distribute that deep institutional knowledge longertime employees have about a company and how it works.

There’s an app to help the hospitality industry manage its staff/flow requirements, and software for managing shared expenses – as in flatmate situations. An easy, no-bugs way to get a web design quickly going live and updateable, a water tank monitor device, management software for sports coaches, and an app that uses social networks as a way to connect offline – say a quick game of tennis – were explained, and a brief lessons learned given by all.

Finally, and this will be interesting to see if they can get it right – a map that shows where you’ve been on web searches – a way of collecting notes and creating shortcuts through the world’s knowledge.

So, obviously no shortage of ideas up for grabs.

But, as we all know, ideas are easy – it is getting them to sustain flight that’s the trick.

And, an interesting final note:- LL is a partnership between founding investor partners (who receive a percentage share of any startup’s initial offer) and MBIE, part of its accelerator funding pool.


‘Fire engine envy’ + time = sales Peter Kerr Apr 01

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Fire engine envy.

No, I never knew that such a condition existed, though it kinda makes sense if you happen to be involved in the fire fighting business.

But fire engine envy is one of many factors that’s assisted Lower Hutt’s Fraser Engineering into a pre-eminent position as an Australasian manufacturer of such tenders.

Speaking at a recent gathering of Technology Valley participants (and totally coincidentally, held at Petone’s Fireman’s Arms pub), Fraser’s general manager Martin Simpson told of how firemen looking enviously at the units put together by his own company, make comments that gradually and ever so slowly filter up to positively influence decisions made by a purchasing officer.

Fraser’s manufacture virtually everything in a fire engine tender beyond an imported truck chassis and cab (though they’re thinking about building this as well).

It starts with feedback and input from real firemen.

Hosereels, pumps, valves, nozzles, cabinents and the whole kit and caboddle are designed from scratch, from single components up, on a SolidWorks 3D CAD software platform.

Most of them are then created through the use of more than $20 million of manufacturing equipment, including an increasing amount of 3D (additive) metal and other products printing.

The demands of fire fighters are an important element in designing extremely robust equipment.

“A fireman’s pumped with adrenalin when they’re in action,” says Martin.

“They don’t want to be grabbing something in the heat of the moment…and it breaks. Likewise, a pump must start first time, every time.”

Another aspect of firemen psychology is that, during some of their downtime (mostly they’re not fighting fires), they’ll often surf the net, checking out tools of their trade. (You can imagine that this sort of exercise would certainly contriubte to fire engine envy!)

Martin says that unlike some of their competitors’ fire engines, all Frasers’ vehicles are immediately able to go into service (commissioning is relatively easy). The company also concentrates on the “whole of life cost” of the tenders, noting that Fraser’s has virtually zero warranty issues. In other words, the fire engines work first time, for a long time.

It is information and feedback such as this that slowly filters through the fire services of different states and countries – helping to build Fraser’s reputation.

Martin says Fraser’s is helping to organise a major fire fighting conference to take place in Wellington in September 2014, which may be attended by up to 2000 people.

“If there’s any other fire fighting related companies who would like to attend this event that will have every purchasing officer from Australia and New Zealand there, as well as a swag from other countries, we’ve love to hear from them,” he says.


A trial with zero percent success proves trap’s worth Peter Kerr Mar 18

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 Any business that gets itself into a financial position to employ others is, by default, doing OK.

If that operation starts with a completely new product, to survive long enough to (at least) thrive, is even better.

So it is great to hear of pest and predator control company Goodnature coming up trumps in an extensive DOC test in a two-year project at two trial sites at Boundary Stream Mainland Island, Hawkes Bay, and Onepu, Northern Te Urewera.

We’ve set a whole new standard for rat control with traps,” says Goodnature head of marketing and market development Stu Barr.

For us and DOC the trial results are exceptional and beyond the expectations set at the start of the project.

To put it in perspective, the pass mark for the trial was 5%. To get 0% at both trial sites has set a whole new standard for future developments. At 0% all the rats are gone and therefore all bird and native species vulnerable to rat predation are going to thrive and grow in numbers.”

This is a level of control previously only achieved by toxins.

Goodnature’s A24 automatic humane kill-traps for rats and stoats resets itself up to 24 times powered by a 16 gram compressed CO2 canister. A bolt to the animal’s head results in an instant kill.

The Goodnature A24 rat and stoat trap

And while the innovative design of the traps (which, in a larger version also kill possums) was part of the design team’s approach, over time the Wellington company’s found much of its ongoing research and development aimed at perfecting longlife lures to attract the pest to its death.

Stu Barr says the constant trap and lure improvement were vividly seen when the 2013 technology version traps were deployed in 2013.

The humane killing technology, along with pest-specific lures, is now being use in more than 15 countries around the world.

As well as further rat control, Goodnature’s automatic resetting traps are helping eliminate the introduced mongoose in Hawaii, and mink in Scandinavia.

All of this hasn’t happened overnight of course.

Goodnature, founded by three mature design students, started in 2006.

But there’s now eight people onboard – and you can only be an employer if you’re making money.

The constant trap and lure improvement is part of the company’s design philosophy.

The trial alongside DOC, and more importantly the 100% kill statistics all help Goodnature position itself as a viable est control method beyond poisons.

Undoubtedly too when Goodnature started, they considered themselves in the pest killing business. Over time they’ve found themselves just as much in the pest-attraction business – as the ‘kill’ part of the trap itself is increasingly honed to perfection.

It is this eye for constant improvement that is helping the company grow.

Good luck guys, keep up the good work.


Finding the fruitful intersection of ideas and organisation Peter Kerr Feb 18

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 Ultimately this blog is a plug for Stephen Cummings handbook of ways that business can fruitfully marry management and creativity.

Along the way it is also an endorsement of the Professor of Management at Victoria University’s Business School, and in particular the part he played in what was Industrial Research Ltd’s former Leadership Development Programme (LDP). (See page 5).

The LDP was essentially an MBA on steroids – condensing into a couple of weeks what often is a two year grind. Stephen was one of the LDP facilitators.

From (the former) IRL’s point of view, not only did the LDP expose and encourage  its researchers and staff into leadership roles, it was also a highly productive and cost-effective way to encourage ideas that would be of benefit to IRL and its clients.

The LDP gave permission for ‘ordinary’ IRL people to grow, to literally think outside the square of what the former crown research institute could or should be.

As a result, the ‘What’s Your Problem New Zealand’ concept, of a million dollars of research for a commercial challenge that had major potential to impact, was born.

The ‘Scientist for a Day’ programme, opening the doors of Gracefield to the general public was another initiative. (Coastal Markers Ltd used the day to introduce themselves to the science capability on its doorstep).

Some of the thinking, outcomes and research behind the LDP is no doubt included in Stephen Cummings and Chris Bilton’s ‘Handbook of Management and Creativity’. (Check near the end of the blog and you’ll find a link to a discounted early-bird order).

I gave the challenge to Stephen to give a one sentence line as to: why AREN’T management and creativity diametrically opposed.

And inch being pretty close to a mile, this was his email reply.

“The Handbook is based on the idea that good management and creativity are similar: they both require the effective combination of disciplined focus and unstructured free-association. We tend to see management as the opposite of creativity, but this is largely for historical reasons. In the middle of the 20th history management’s fundamental aim was defined as the pursuit of efficiency. Part of this limited definition of intent was reference to pioneers like FW Taylor (so called creator of Scientific Management) who were claimed to be only focussed on efficiency. However, was is forgotten in management history is that Taylor’s ideas were destined for the scrapheap until a young lawyer called Louis Brandeis remodelled them and used them to attack big business interests in a high profile legal case in 1910. ‘Conservation’ was the big political issue of the day, as governments sought ways to combat rampant business  exploitation and Brandeis connected these new ides about management to show how business could more carefully and creatively utilize their resources and share their wealth. The aim of the ‘conservation movement’, of which Brandeis, Taylor and FD Roosevelt were a part, ascribed this thinking was “the greatest good for the greatest number for the longest time.” If history had been interpreted differently and we had come to see this more open guiding principle of management then we might not see management and creativity as opposites in the first place.”

And here’s the original email that earned Stephen his plug.

We are pleased to offer a special promotional price on The Handbook of Management and Creativity, a compilation of new research and case studies on the relationship between management and creativity (see the attached flyer). The book features experts from the fields of management studies, creative industries research, organisational studies and strategy. Further details can be seen via the weblink below (and extracts are available via Amazon’s ‘Look Inside’ option). Some of the research findings in the handbook are also discussed in a blog which you can find here

We are able to the handbook to our personal networks at a special discounted price of £40 (+p&p). The discount is available to individuals only (not for libraries or institutions) between now and the end of March.

To order please click http://bit.ly/19UUd7j or email sales@e-elgar.co.uk, quoting promotional code BILT40

Please take advantage of what we think is a pretty generous offer from the publishers and please provide any of your own comments and thoughts about management and creativity in general or the book in particular on the blog site. It would be great if you could contribute to the discussion. And please tweet/linkedin/pass on information about the book to any of your friends/colleagues/networks that you think might be interested.


Opportunity lost? – a case study, Dr Werner Komposi Peter Kerr Feb 11

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By guest blogger: Mike Doig

Dr. Ingr Werner Komposi came to New Zealand about 12 years ago to take up employment at one of our universities. He was educated in Germany and while there divided his time between appointments in academia and industry.

Dr Komposi is married with two children, and the family has settled down well. They enjoy skiing and fishing, and appreciate New Zealand’s quiet and unspoiled natural environment.

Dr Komposi is a talented mechanical engineer who has specialised in the design of small diesel engines. He believes the diesel engine has unrealised potential and has a vision of designing an engine which could become a standard power plant in light aircraft.

He has prospered at his university. He has been promoted to associate professor, has published profusely, and was awarded an ‘A’ grade in the recent PBRF round.

He is a keen supporter of postgraduate research, and has supervised as many as six PhD students at the same time. Because of this he has been relieved of undergraduate teaching duties.

In 2008 Dr Komposi was awarded the Silver Medal for Innovation from the International Diesel Technology Association.

The university has been generous in its financial support of Dr Komposi’s research team. Dr Komposi has been able to attend numerous scientific and engineering conferences overseas, and this has enabled him to visit his family on a regular basis. His parents are now rather elderly.

He has not been able to obtain funding for his research from firms in New Zealand, nor from government sources.

However, as a result of his forays overseas, he has entered into a partnership arrangement with a large engineering concern in Korea, which has agreed to fund some of his work. It is thought that this arrangement grants certain intellectual property rights to the Koreans, but the university has no record of this.

Of his PhD students, all but two have found positions in overseas engineering companies.

One of the two others has taken up a post-doctoral fellowship in the university, and the other has entered the priesthood.

An MBA student at the same university became interested in the work of Dr Komposi and took as the subject of his final year project ‘A study of the feasibility of manufacturing diesel engines in New Zealand’.

It was a fine piece of work which earned the student an A+ grade. His finding was that while it would be technically possible to make diesels here, it would be hopelessly uneconomic and no sane firm or investor would be interested. Nearly all the most intricate componentry would have to be imported.

The MBA dissertation was embargoed for two years because it contained sensitive commercial information given by local engineering firms.

It has now been lodged in the university library but to date it has not been accessed, either in hard copy or online.

A seminar was organised by the university recently to celebrate the work of its most prominent researchers. Dr Komposi gave a stunning presentation of his diesel engine work, and two of his students gave a live demonstration of the latest design, which was surprisingly quiet.

A journalist in the audience was moved to ask how much support the work had received from the New Zealand taxpayer, and when a return might be expected.

Dr Komposi firstly replied that he didn’t keep very accurate records, but thought costs by now must be well over $1 million.

In considering the second part of the question, he first observed that the question wasn’t a very valid one.

‘Knowledge moves forward in unpredictable ways, and on a global scale’, he said. ‘We all benefit from the work of others.’

Dr Komposi and his family have now returned to Germany, where his elder son has enrolled at the University of Tubingen.


Chipping in for multicore champion – let’s get parallel programming Peter Kerr Feb 04

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 You’ve got to admire someone who has a vision, almost as much as someone who is prepared to use the word vision.

So here’s a plug for Nicolas Erdody, founder of Open Parallel, and more importantly the organiser of Multicore World Conference 2014.

Erdody’s well aware that computer hardware power – where many cores (essentially single computers) can be placed on a single chip – has advanced beyond the IT industry’s ability to program for such beasts.

In this light, he’s put together for a third consecutive year a two-day conference at Auckland’s AUT on 25 and 26 February that brings together many global experts on dealing with this challenge.

Naturally Erdody’s keen to get as many attendees to the world-class event as possible (just under $1000 for full attendance, including a conference dinner on the Tuesday night).

Equally he wants NZ Inc to wake up to the realisation that there’s a real opportunity for our collective psyche and IT infrastructure to ride the just-beginning wave of programming possibilities that exist around multicore coding.

Erdody’s passionate that a concentrated effort of NZ government, commercial interest, engineering and developers’ communities, R&D and academia could provide programming solutions for multicore.

Given that multicore’s parallel coding requirements are weightless, location agnostic, and an increasing problem needing to be solved, Erdody’s dead right about the opportunity.

Rounding up the collective cats to bring it to fruition, even in a country as only two degrees of separation connected as New Zealand has been an ongoing challenge for the Oamaru (yes, you read that right), former Uruguayan businessman.

However he must be doing something right. After two years staging the event in Wellington, for the third conference Erdody has pulled Auckland’s AUT (Auckland University of Technology) onboard as one of the sponsors, along with well-known open source software promoters Catalyst IT, SKA Organisation (from the UK) Cray Inc, NesI, NZOSS, MBIE, ThinkAgency, Scoop Media and NVIDIA.

There are more than 20 speakers at MCW2014, with over two-thirds of them from overseas.

Erdody would love to see as many IT managers, CTOs and CIOs, engineers and developers as possible at what is cutting edge thinking – and what is sure to be an inside look at where computing is heading in the immediate and not-to-distant future.

In a sense (though Erdody’s too polite to say this), anyone connected with the IT industry at even a slightly senior level would be a fool not to be there – if not for the speaker quality, then for the informal conversations which alone can often be worth the price of admission.

Additionally, on February 27 & 28, Erdody’s helped organise in association with AUT’s Dr. Andrew Ensor and Prof. Sergei Gulyaev a Square Kilometer Array (Computing for SKA) Workshop – the global initiative, using radio telescopes based in South Africa, Australia and New Zealand to better map the universe.  (New Zealand is a full member of the 10 country SKA Organisation, which is a cornerstone sponsor of MCW2014).

(Incidentially, Open Parallel is the only New Zealand company that leads a work package of, admittedly a small part of a huge international effort, the design phase of the SKA. Open Parallel’s contribution to the SKA isn’t funded by the NZ government, and, as a result, Erdody would appreciate international sponsorship or donors for the effort).

Finally, and getting back to the ‘vision thing’ (as accidentally coined by George Bush), Erdody deserves recognition for hammering away at an opportunity for New Zealand.

Our country could position itself as a centre of excellence and make lots of money by solving multicore programming problems for others.

Who is up for the discussion, the challenge and the prospect?

(In particular, government-type advisers looking for the next big thing, are you listening?)


‘Always be pitching, looking for feedback’ – Wipster’s Rollo Wenlock Peter Kerr Nov 19

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“Get your idea out there as much as possible, pitch it to everyone, even to strangers in a cafe, see what happens. If it doesn’t resonate, you probably don’t have anything.”

That was Wipster head sherang’s advice given at Wellington’s Entrepreneur’s Club in mid October.

Wipster was part of the Capital’s Lightning Lab initial inductees, and successfully pitched to 150 investors at Demo-Day in Mid-May. This capital raising brought in $600,000 for the startup – though this took a fair bit of too-ing and fro-ing, and it wasn’t till August that the money was locked down.

The cloud platform based service allows work-in-progress videos to be easily shared with team mates and clients, who can annotate feedback directly on the video.

Essentially, it streamlines the whole video-making process, with the video itself becoming the canvas for all communication to go through.

Compared to endless email chains which require naming a particular timestamp of the video, and then the editor having to go back and forwards from email to video, it is a neat solution to a problem says Rollo Wenlock.

He’s been in the video/film production and editing arena for a number of years, so is well versed in the frustrations of getting a final, edited and agreed by all participants, video out the door.

Considering that Wenlock had his lightbulb moment for what became Wipster only last November, he and Wipster have come a long way. Admittedly, Wipster’s been testing ever-improving versions of their product to those who have signed up as Beta customers.

But more importantly, the company’s about to hire a rockstar marketing/sales person whose sole focus will be to get out and sell to some of an estimated two million video-makers around the world, with a November 1 release date for a thoroughly tested product.

This includes staying in touch with, and letting some of the 2000 people using the software know what is happening, and using them to test and help refine Wipster.

Wipster now also has a board of directors, a chief technical officer, designer, front end developer, “and myself”, says Wenlock.

But he’s a passionate promoter of Wipster, and leading the charge while learning new skills along the way.

He’s also clearly having a lot of fun in the new role.

“We’re always one step from failure; but by putting yourself in the firing line, there’s always the chance you’re going to succeed magnificently.”

Wenlock gave two (formal) pieces of advice – given that the entire 20 minute informal presentation was a wealth of how to’s.

  • The importance of a startup getting to ‘product market fit’. This can take months – and is validated is when you get multiple customers buying the product
  • Startup is a buzzword. Focus on what problem you are solving; and then what’s your solution is to that problem.

“Then tell everyone. Don’t secretly develop it, loudly develop it. You’re building a business, and that’s why nobody gives a s#@t about the idea – action is the only thing,” he says.

Wenlock calculates that if Wipster can be useful for 5% of the two million video producers, who will be happy to pay $49/month for the service, then a viable business can be created.

The Wipster team also has a range of additional features ready to be rolled out, which will compliment the core feature ‘comment on the video’, but it all needs validating…

Wenlock’s zeal for Wipster, and ability to succinctly explain why it is good and the problem it solves is obviously key to its ongoing success in such a short timespan.

The recent launch of the 9th edition of the TIN 100 (successful high technology companies) showed that much of NZ’s ICT international success is based on being in the cloud, with a SaaS (software as a service) for which recurring revenue is generated.

Wipster ticks all the boxes.

Don’t be surprised to see this Wipster weightless product making the lower echelons of the TIN 100 (the TIN 100+, more than $2 million in revenue a year) in the not too distant future


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