Tagged: 100% Pure New Zealand

The value of our environment – learning from Proctor & Gamble - Politecol

- Wayne Linklater Apr 08, 2014

Proctor & Gamble’s Dawn Ultra, New Zealand Springs. Sold in North America and listed on www.fishpond.co.nz but unavailable in New Zealand. New Zealand! The 100% purity and beauty of our freshwaters is an international inspiration… … for dishwashing liquid. Dawn Ultra, New Zealand Springs Dishwashing liquid is an environmental hazard. It adds phosphorous to the environment … Read More

Uniquely degraded – the new spin - Politecol

- Wayne Linklater Aug 27, 2013

The Advertising Standards Authority decision is out. Their Complaints Board decided on 8th August that the ‘100% Pure New Zealand’ by www.tourismnewzealand.com and www.newzealand.com made no environmental claims but that the environments – scenes and places – featured were only implicated as ‘part of the unique New Zealand visitor experience’. 100% Pure … Read More

Advertising standards in ‘100% Pure’ New Zealand - Politecol

- Wayne Linklater Aug 13, 2013

Peter Nuttall is back in the ring. His case is being re-heard this week. Tourism New Zealand (TNZ) – defending its 100% Pure New Zealand” branding – claimed it was “not an environmental statement or promise and never has been”. Equally strangely, the Advertising Standards Authority (ASA) agreed and decided that TNZ made no environmental claims. The … Read More