Tagged: Advertising Standards Authority

A failure to regulate - Honest Universe

Mark Hanna Apr 19, 2017

New Zealand has several layers of regulation to protect us against misleading health claims. Sometimes they all fail. My struggle against quackery over the last few years has given me some familiarity with the ways we’re protected against it, and with their shortcomings. Misleading people about their healthcare options is something that is clearly unethical. To quote the alt text … Read More

Uniquely degraded – the new spin - Politecol

- Wayne Linklater Aug 27, 2013

The Advertising Standards Authority decision is out. Their Complaints Board decided on 8th August that the ‘100% Pure New Zealand’ by www.tourismnewzealand.com and www.newzealand.com made no environmental claims but that the environments – scenes and places – featured were only implicated as ‘part of the unique New Zealand visitor experience’. 100% Pure … Read More

Peter’s win-win for New Zealand’s economy and environment - Politecol

- Wayne Linklater Aug 14, 2013

There is more to Peter’s complaint about ‘100% Pure New Zealand’ advertising than meets the eye. His action has long-term economic, environmental and social ramifications for our nation. His is not just a petty squabble over the semantics of wording in advertising. Peter’s action is a tool for adding value to New Zealand‘s economy and society as … Read More

Advertising standards in ‘100% Pure’ New Zealand - Politecol

- Wayne Linklater Aug 13, 2013

Peter Nuttall is back in the ring. His case is being re-heard this week. Tourism New Zealand (TNZ) – defending its 100% Pure New Zealand” branding – claimed it was “not an environmental statement or promise and never has been”. Equally strangely, the Advertising Standards Authority (ASA) agreed and decided that TNZ made no environmental claims. The … Read More

100% Purely evasive - Politecol

- Wayne Linklater Jun 06, 2013

Peter Nuttall is sitting at anchor in a 30 knot gale off Fiji. Forty knot reinforced trade winds are forecast. Peter’s voice is nonetheless clear through the comms link. He is unfazed by the weather above and more focussed on the storm brewing back home. Peter enjoying a swim with family in cleaner waters. In March this year Peter … Read More