Tagged: advertising

We shouldn’t ignore the potential of virtual reality advertising - Guest Work

Guest Work Mar 16, 2017

By David Evans Bailey, Auckland University of Technology By some estimates virtual reality (VR) will be a US$162 billion industry by 2020. Only 50% of this figure is projected to come from hardware sales; the rest will be revenue from software, content and services. It’s not just the size of the market that advertisers cannot afford to … Read More

The Science of Christmas - News

John Kerr Dec 18, 2016

As the big day approaches, there is no shortage of scientists turning their inquisitive minds to the mysteries of Christmas. In the spirit of the festive season, Sciblogs brings you a tinsel entwined ‘wrap-up’ of Noel-related research. Naughty or nice? Not so important for Santa Santa pays a visit to the Royal Belfast Hospital for Sick Children. Source: BelfastLive. Read More

The festive psychology behind Christmas TV advertising - Guest Work

Guest Work Dec 12, 2016

By Cathrine Jansson-Boyd, Anglia Ruskin University Christmas is traditionally a time for giving. And for most of us, giving means buying – the perfect excuse for major retailers to conduct an advertising assault that pulls on our heart strings and empties our pockets. Seasonal TV adverts are usually full of signs and symbols playing on our subconscious, and … Read More

Why do people choose expensive branded drugs over cheap generics? - Guest Work

Guest Work Dec 21, 2015

Leslie Hallam, Lancaster University The Australian federal court has accused Reckitt Benckiser of misleading consumers. The UK-based company has been marketing products in their Nurofen range for specific types of pain. The truth is, they all contain the same active ingredient: an analgesic drug called ibuprofen. Ibuprofen can’t be targeted at any specific pains. No real … Read More

Nurofen: Does It Really Target Pain? - Honest Universe

Mark Hanna Dec 14, 2015

Nurofen provides targeted relief from pain. Or does it? For a long time now, the pharmaceutical company Reckitt Benckiser has sold a range of their ibuprofen product Nurofen, which are marketed for four specific types of pain: Back pain Migraine pain Period pain Tension headache Since at least 2008, Nurofen has marketed these specific pain relief products saying they “ … Read More

Independent is an interesting word - The Dismal Science

Eric Crampton Sep 14, 2014

I presented to the Ministerial Forum on Alcohol Advertising and Sponsorship a few months back with a brief submission on recent evidence on the effects of alcohol advertising on consumption behaviour.One pretty compelling recent piece of evidence is Jon Nelson's recent meta-analysis, published in 2011. The abstract:This paper presents a meta-analysis of prospective cohort (longitudinal) studies of … Read More

Do men and women react differently to advertising? - The Dismal Science

Paul Walker Sep 23, 2013

The short answer, at least for political advertisements, seems to be yes. A recent article at VoxEU.org looks at Heterogeneous response across genders to tonal variation in messaging: Experimental evidence. The column by Vincenzo Galasso and Tommaso Nanni looks at how the perceived tone of a product or political advertisement affects public response – even holding … Read More

Direct to Consumer Advertising revisited - The Dismal Science

Eric Crampton Feb 27, 2013

I'd quickly reviewed the literature on direct-to-consumer pharmaceutical advertising after a rather ill-considered call for a ban on it in New Zealand. I concluded that the best case you could make against DTC advertising would have a harder time applying to New Zealand given Pharmac, and that even that best case was empirically questionable given the reasonable existing … Read More

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