Tagged: brandNZ

The value of our environment – learning from Proctor & Gamble - Politecol

- Wayne Linklater Apr 08, 2014

Proctor & Gamble’s Dawn Ultra, New Zealand Springs. Sold in North America and listed on www.fishpond.co.nz but unavailable in New Zealand. New Zealand! The 100% purity and beauty of our freshwaters is an international inspiration… … for dishwashing liquid. Dawn Ultra, New Zealand Springs Dishwashing liquid is an environmental hazard. It adds phosphorous to the environment … Read More

Peter’s win-win for New Zealand’s economy and environment - Politecol

- Wayne Linklater Aug 14, 2013

There is more to Peter’s complaint about ‘100% Pure New Zealand’ advertising than meets the eye. His action has long-term economic, environmental and social ramifications for our nation. His is not just a petty squabble over the semantics of wording in advertising. Peter’s action is a tool for adding value to New Zealand‘s economy and society as … Read More