- Wayne Linklater

Dr Wayne Linklater is a researcher in Wildlife Biology & Human Dimensions Ecology at Victoria University. He is also Ex-Officio Representative on New Zealand's CITES Scientific Authorities Committee and Co-President (Academic) of the Victoria University Branch of the Tertiary Education Union.

Uniquely degraded – the new spin - Politecol

Aug 27, 2013

The Advertising Standards Authority decision is out. Their Complaints Board decided on 8th August that the ‘100% Pure New Zealand’ by www.tourismnewzealand.com and www.newzealand.com made no environmental claims but that the environments – scenes and places – featured were only implicated as ‘part of the unique New Zealand visitor experience’. 100% Pure New Zealand – Where unspoilt islands are never far away. Source: Tourism New Zealand www.newzealand.com ‘100% Pure’ has been re-interpreted as inter-changable with the concept of ‘unique’ not a claim about the environment. Intent or interpretation? What should have been examined in this case – the advertisers claims about what they intended by an advertisement or how their advertisement is interpreted by the consumer? The ASA have favoured the former by relying heavily in their decision on Tourism New Zealand’s … Read More

Peter’s win-win for New Zealand’s economy and environment - Politecol

Aug 14, 2013

There is more to Peter’s complaint about ‘100% Pure New Zealand’ advertising than meets the eye. His action has long-term economic, environmental and social ramifications for our nation. His is not just a petty squabble over the semantics of wording in advertising. Peter’s action is a tool for adding value to New Zealand‘s economy and society as well as its environment. Consider this… If Peter wins his case before the Advertising Standards Authority he is, in essence, restricting the supply of New Zealand’s environmental brand amongst our businesses and industry to manipulate its value. Making it harder for business to use environmental branding is likely to increase the value of brandNZ with positive outcomes for our economy and environment. Supply & Demand economy for brandNZ In the market place of good and valuable marketing ideas, the harder … Read More

Advertising standards in ‘100% Pure’ New Zealand - Politecol

Aug 13, 2013

Peter Nuttall is back in the ring. His case is being re-heard this week. Tourism New Zealand (TNZ) – defending its 100% Pure New Zealand” branding – claimed it was “not an environmental statement or promise and never has been”. Equally strangely, the Advertising Standards Authority (ASA) agreed and decided that TNZ made no environmental claims. The ASA considered, therefore, that its environmental codes did not apply. Appeal Peter had 14 days to appeal the ASA’s decision in late-May, and he did. Remarkably, from under sail off the coast of Fiji where his work currently locates him, Peter wrote his appeal and chased it, doggedly, through due process. Peter’s primary case for appeal was that his complaint would be more appropriately heard under the ASA’s environmental code. But there are some other interesting twists and … Read More

Fonterra’s brandnz - Politecol

Aug 07, 2013

  The front page (5 August, 2013) of the China Daily posted outside the Free Speech Café, University of California – Berkeley. Fonterra’s milk is New Zealand’s milk. Fonterra, in good times and bad, trades on brandNZ. Big nations view the big companies of small nations differently. Fonterra is New Zealand, New Zealand is Fonterra. If Kraft – the largest food company headquartered in the USA – exported contaminated food the headlines are likely to read ‘Kraft food fears’ not ‘USA food fears’. Consider Nestle – originated in Switzerland to become the world’s largest packaged food maker  and world’s largest dairy products company. If Nestle dumped pollutants the head line would likely be ‘Nestle contaminates’ not ‘Switzerland contaminates’. But Fonterra – New Zealand’s largest company and the world’s fourth largest dairy … Read More

Culture of conflict or Society of Solutions – what are we? - Politecol

Jun 30, 2013

Why has Australian local government, despite the public debate there, found and implemented solutions to the cat-wildlife problem but New Zealand has not? Why has the debate amongst Kiwis become a conflict of extreme views and positions but Aussies with different opinions have achieve consensus? New study Finding out why is the topic of a research project by Dominie Trescowthick, a post-graduate student in the School of Psychological Science at La Trobe University. Mark Farnworth at UniTec – a specialist in Animal Behaviour and Welfare – is helping to coordinate the survey in New Zealand. You can participate in Dominie’s survey here. You can learn more about the project here. “It’s a social problem with social solutions” – Mark Farnworth “To me the debate about … Read More

Cat Project – chance to participate closes soon - Politecol

Jun 27, 2013

As part of a Masters Research thesis we are investigating attitudes towards cat ownership and management in New Zealand and Australia. The study Attitudes towards cats in Australia and New Zealand is being conducted through the School of Psychological Science at La Trobe University. We are looking for participants of all kinds to complete the survey. We wish to gather attitudes and opinions from people who work with animals, work in animal welfare, own cats, feed cats and some that don’t even like cats. No matter your attitude we want to hear your opinions! We hope this study will aid in ensuring the best welfare and practice of cat management in both Australia and New Zealand, as well as adding to information on the effect of cats on the environment.   The survey is anonymous, takes approximately … Read More

Better environmental campaigns from Big Data - Politecol

Jun 19, 2013

The power to understand ourselves and our communities has taken a quantum leap with ‘Big Data’, computing power, and advances in statistics and software. The first to recognise this power were politicians in the world’s most affluent democracy. Obama’s Big Data Win President Barack Obama’s success during the 2010 re-election campaign – the most expensive in history – is attributed to complex analyses of big data and social networking to change people’s voting behaviour, particularly to target non-voters and those traditionally under-represented, like women and minorities. A team of statisticians, software engineers, and social scientists used vast commercial, social, and political databases to understand the voting choices people make and how those choices might be changed. Result – more people voted, and more voted for Obama. US President, Barack Obama, and Google’s Chairman, Eric Schmidt, at Google Inc. Read More

Cat-erwaul in New Zealand, Australia does better - Politecol

Jun 14, 2013

They beat us again. The Australians have outperformed and out manoeuvred us. It feels worse this time because they didn’t show us up on the sports field where brute force and ignorance count. They bettered us in the conduct of civil debate, topical and investigative journalism, and good government. Australia might be the ‘lucky country’ not for any good fortune, but because it is also the smarter country. While New Zealand’s caterwaul about domestic cats and native wildlife reached fever-pitch, Australians just quietly got down to business and did it right. I recommend conservationists and cat-lovers watch the program Eradicat from Insight of the Special Broadcasting Service, Australia. The guests on the program capture the diversity of people and perspectives on the debate from cat lovers, rescuers and protection societies, the RSPCA, conservationists, and … Read More

WANTED – for grandest wildlife experiment ever… - Politecol

Jun 07, 2013

Back by popular demand… In response to requests after my previous post “Cats indoors Karori… Killing Fields Kelburn”, and yesterdays article by Matt Stewart in the Dominion Post, I have devised the following 5 question survey… Click here to take survey to find out how people would like to be involved in New Zealand’s grandest ever wildlife experiment – communities doing it for themselves to ask and answer the important questions. Would you trap rats or possum, or weasels and stoats in your backyard, or keep your cat indoors for a year? You could do all, some or just one. Would you like to count birds, find nests, track small mammals, plant refuges for skinks in your backyard? Perhaps some of you are already doing these things? You can take the survey by visiting this website: … Read More

100% Purely evasive - Politecol

Jun 06, 2013

Peter Nuttall is sitting at anchor in a 30 knot gale off Fiji. Forty knot reinforced trade winds are forecast. Peter’s voice is nonetheless clear through the comms link. He is unfazed by the weather above and more focussed on the storm brewing back home. Peter enjoying a swim with family in cleaner waters. In March this year Peter lodged a complaint with the Advertising Standards Authority (ASA) about use of the brand ‘100% Pure New Zealand’ by Tourism New Zealand (TNZ), and apple and honey exporters. Peter’s complaint? – 100% Pure is a ‘false representation of the New Zealand environment’. ‘I was most concerned with TNZ and how its “100% Pure New Zealand” misleads consumers and misrepresents New Zealand’ says Peter. ‘I felt a bit mean picking on … Read More