One of the cleverer and more entertaining promotions of a scientific journal I have seen in while has to be the game Eye Sci promoting Nature Publishing’s open-access journal Scientific Reports.
You have until October 31st to work out the names of the 50 scientists alluded to in the picture.
Some are obvious. There is a falling apple. A kite being struck by lightening. Others less so. There are at least three ‘Max’s.
Controls are provided to zoom and move around the enlarged picture. Mac OS X users will find that a two-finger up-down drag will zoom and click-drag will move the image too. (Users of older versions of OS X will find the drag works like 10.7 onwards – in the opposite direction that you might at first expect.)
Register first so that your answers can be saved. Hovering the mouse over an object will cause it to jiggle. Click on it and you will be given a chance to enter the names of the scientist you think the object refers to. You’re not expected to do it in one marathon sitting – you can come back to tackle more later and you have several months.
Prizes draws depend on how many names you have gotten right.
- 25+ correct answers: one of 500 free Nature subscriptions
- 35+ correct answers: one of five Kindle Fire HDs
- 50 correct answers: an Apple MacBook Air
I imagine it could be fun for labs to tackle as a group, too. But perhaps lab heads wish I wouldn’t suggest that?
For those from countries not familiar with it, my title is a play on the child’s game I spy, where one kid chooses an object says “I spy, with my little eye, something beginning with ‘C’” or whatever letter is appropriate and the other kid looks for and guesses the object whose name begins with ‘C’. Traditionally it’s a way of occupying kids on a long car journey.
Twitter users can use the #eyesci hashtag to see what others are saying about the game and clues.
Other (lighter) articles on Code for life: