Calling for a Cambrian explosion of ideas

By Daniel Collins 19/10/2009

Fellow SciBling Grant Jacobs has an interesting suggestion for improving media coverage of technical issues. He calls it sidebar science. A scientist-developed information box is appended to an online news article for further reading. I like the multi-level approach. It’s like a choose your on adventure novel, where you decide what is TMI.

This needn’t be limited to science though. Any coverage with specialist content – economics, anthropology, gastronomy. (Yes, gastronomy. I really like Science of Cooking.)

But Grant not only suggested a neat idea. He also threw down the gauntlet for the rest of us. What strategies can the mainstream media use to bring more expertise to their coverage? Let the Cambrian explosion of ideas begin.