Audio Q&A: Neuroeconomics – the curse of choice

By Guest Author 19/06/2014


By Helen Westerman, The Conversation and Emil Jeyaratnam, The Conversation

We are faced with a myriad of choice in our lives – but an emerging body of work suggests the more choice we’re faced with, the more likely we’ll make a poor decision.

The conundrum is called the “curse of choice” and the field of neuroeconomics – a blend of economics, psychology and neuroscience – uses a variety of methodological tools to understand how we make decisions and help us improve our ability to choose well.

New York University Professor Paul Glimcher, a world leader in neuroeconomics, visited the University of Sydney recently to present his findings on the curse of choice – and how to overcome it.

Further reading: Explainer: neuroeconomics, where science and economics meet

The Conversation

This article was originally published on The Conversation.
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