When Tourism NZ began to brand the country as 100% Pure back in 1999, it almost certainly didn’t expect that 14 years later it would come back and bite the business in the bum. On Sunday night at 8-30 Prime TV starts showing a new documentary series from Greenstone TV that explores just how the NZ environment has suffered in the last decade, and how climate change will make matters worse. The producers describe it as:
…a series about the New Zealand environment and the way we treat it. It looks at some of the major problems facing the environment and the things that people are doing to protect it. With an eye on the economic implications of “greening” the economy, the series canvasses the opinion of leading scientists, environmentalists, farmers and business leaders as it examines the importance to New Zealand of Keeping It Pure.
It looks like compelling viewing. I’m told that the second episode will be devoted to climate issues.