Reading the July issue of North & South I came across a 4 page advertising feature called “Good Health Special Report”. It starts:
Taking time out and making your own health and wellbeing a priority isn’t just a nice idea – it’s a necessity. Our health report also brings you some of the latest developments and research into common conditions, life stage changes, new products and preventive measures.
The ‘report’ consists of three full page articles:
A Vision Decision – which suggests tips for good eye health, including eating well, keeping blood pressure and weight down and regular visits to an optician;
Change of Life – which discusses the menopause and hormone replacement therapy (HRT);
Head Attack – all about migraines.
Did you know that Elvis Presley was a migraine sufferer? Along with that little snippet, I also learned that there are medicines that can be taken in anticipation of a migraine, but that they are not recommended in all cases. Oh, and that migraine sufferers should “take an active role in dealing with the condition”, whatever that means.
What fascinated me about this rather long (and clearly expensive) ‘advertising feature’ was that nowhere could I see who or what was being advertised. No logo’s, nothing. How odd.
But wait! What is that on the next page?
PREVENT MIGRAINES BEFORE THEY START. ….Ask your doctor about TOPAMAX(R) for migraine prevention.
Funnily enough that advert does have a logo, that of Janssen a ‘leading research-based pharmaceutical company’ according to their website.
Coincidence? Or a case of manipulative marketing?* I’m not sure why this has made me so angry, but it has. I guess I feel like they are treating me like I’m stupid. But it must work on enough people or they wouldn’t pay for five pages instead of just one.
* I know, I know. By definition marketing is manipulative….