I recently wrote about an ‘advertising feature’ I saw in a magazine that discussed migraines before leading onto an advert for a migraine prevention medicine. I jumped to the conclusion that the ‘feature’ was paid for by the pharmaceutical company, but thought it best to get in touch with the magazine and check.
So I owe Janssen‘s an apology. Sorry. It turns out that Janssen’s had nothing to do with the feature. Here is the reply from the magazine:
A North & South freelancer wrote the content on our request and based on topics we thought would interest our readers. As a matter of course with these types of feature promotions we advised potential advertisers about the topic selection, thus the migraine prevention advertisement within.
So patients will now be bothering their doctor to prescribe an expensive drug (apparently there are a number of cheaper alternatives) to prevent their migraines so a magazine can get advertising revenue? I’m speechless.