Recently I wrote an open letter to Lego asking them to tackle their gender stereotyping by giving their minifigure faces a male character on one side and a female character on the other. I also sent the message to Lego via their website and received a very positive response, along the lines of ‘Great idea! I’ll pass your suggestion to the design team’.
I want to keep up the pressure and show Lego that it really is an idea they should seriously consider implementing, so I’ve started a petition. Please consider signing it and sharing it with friends and family via email, Facebook and Twitter.
And while I’m on the subject of gender stereotyping, please also support GoldieBlox who are being chased for copyright infringement for parodying the Beastie Boy’s hit ‘Girls’ in their fantastic advert encouraging girls to build cool stuff.