I’ve started a new radio slot called ‘Skeptical Thoughts’ on Sunday evenings on Graeme Hill’s Weekend Variety Show on Radio Live. A couple of weeks ago we talked about what a scam gendered marketing is – when companies repackage the same product and market it specifically for men or women, often charging different amounts. Australian show The Check Out did a great piece on the topic:
Speaking of gendered marketing, Nanogirl and fellow Sciblogger Dr Michelle Dickinson tweeted this monstrosity (“for working men”) a few days ago:
WTF?! Perhaps unsurprisingly, Michelle’s tweet thanking Mitre 10 for removing the sexist product from their shelves was met with a cry of “PC gone mad” by some.
Which is sad, as it misses the point that products like that in places like a DIY store perpetuate the myth that women can’t do DIY and make women feel excluded. Also sad is the fact that tweet was from the CEO of a tech company.