Spotting Pseudoscience – Detox Biocleanse

By Michael Edmonds 17/01/2012 1


A couple of weeks ago I mentioned the detox biocleanse therapy which is advertised on a number of websites in New Zealand and overseas. I have had a complaint against one of these websites upheld by the Advertising Standards Authority and several more complaints are underway.

I have since discovered the Biocleanse company has a youtube video advertising their detox therapy. Have a look and see if you can tick off the usual signs of pseudoscience

Spotting Pseudoscience

1) Inappropriate use of scientific terms, including the words quantum & frequency

2) Made up sciency sounding equipment e.g. trivortex charger

3) Mention of  Eastern medicine

4) Anecdotal evidence

5) “Experts” of unknown pedigree and training

6) Experiments that could easily be faked. (Did you notice early on they add something to the water when the start to treat a client. Salt needs to be added to make the water conduct electricity. Pure water will not conduct electricity so of course the “experiment” with pure water didn’t work).

7) Medical warnings to make the process seem legit – e.g. checking for transplants, pregnancy etc

8) Use of fear by implying it can be used to treat prevent scary diseases.

Feel free to add any other signs of pseudoscience you spot.


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