Climate Deniers make Major PR Blunder

By Michael Edmonds 05/05/2012

Gareth reported yesterday that the Heartland Institute has invested in billboards that stoop to a new low in their attempt to undermine worldwide concerns about climate change.

However, due to the resulting negative response both from their opponents and also their supporters, these billboards (others featured Charles Manson and Fidel Castro, while there were also plans to use Osama Bin Laden as well) the Institute has withdrawn the billboard ad’s by claiming that they were an “experiment.”

In addition, a spokesperson for the Institute went on to explain:

“This billboard was deliberately provocative, an attempt to turn the tables on the climate alarmists by using their own tactics but with the opposite message. We found it interesting that the ad seemed to evoke reactions more passionate than when leading alarmists compare climate realists to Nazis or declare they are imposing on our children a mass death sentence. We leave it to others to determine why that is so.”

‘The Heartland Institute doesn’t often do ‘provocative’ communication. In fact, we’ve spent 15 years presenting the economic and scientific arguments that counter global warming alarmism. No one has worked harder, or better, on that task than Heartland. We will continue to do that — especially at our next International Conference on Climate Change in Chicago from May 21 — 23.”

In the words of another (NZ) advertisement – “Yeah Right”

By running this billboard advertisement, the Heartland Institute has shown how stupid and gullible they think the public is. They have badly miscalculated, and have provoked a powerful backlash against their organisation as can be seen in comments on various websites around the world.

The Heartland Institute Self Destructs – Huffington Post

Heartland Institute compares Belief in Global Warming to Mass Murder – The Guardian

0 Responses to “Climate Deniers make Major PR Blunder”

  • Another point – the first time I ever heard Nazi’s invoked in climate change debates it was by Christopher Monckton, the prominent climate change denier.