Yesterday I received an email which appears to be from “Archbishop” Jim Humble, creator of MMS or Miracle Mineral Solution. For those who aren’t familiar with MMS it is an alternative health product made by mixing a bleach solution with a weak acid to generate traces of chlorine dioxide. A website selling this product works around current advertising standards by claiming or should I say not claiming that
“Therefore, regardless of the many thousands of success stories worldwide, and recommendations that you may have heard from family and friends; this website cannot and will not make any public claims that MMS‘treats’ or ‘cures’ serious diseases or conditions; such as asthma, diabetes, autism, heart disease, arthritis, HIV, AIDS, cancer, leukaemia, malaria, hepatitis A, B and C, herpes, TB, lymes disease, multiple sclerosis, psoriasis, sarcoidosis, scabies, candida, bronchitis, CHD, COPD, MRSA, crohn’s disease, colds, sore throats, dementia, dengue fever, eczema, swine flu, allergies, acne, gum problems and many others”
Personally I find these sorts of statements unethical, so how ironic that in the email from Jim he suggested that when I write blogs about MMS I should spend some time learning about the basic chemistry of MMS and that when I point out the flaws in using MMS as a cure all, my “poor understanding of chemistry” could be risking the lives of those with terminal diseases who choose not to use MMS.
With regards to my poor understanding of chemistry? I guess the “Archbishop” wasn’t interested in taking the time to learn that I have a PhD and 20+ years experience in chemistry. Or perhaps this is a generic email he sends to those who dare to comment on the absurdity of using a bleach solution as a cure all. Indeed, the mere fact it hints at being a cure all is a classic warning sign of a suspect health product.
As far as I am concerned his advocacy of a dilute solution of a bleaching agent as a cure all is far more dangerous than my pointing out the flaws in this approach to treating disease.
An explanation of some of the hazards and pseudoscience behind MMS can be found on Wikipedia.
One of the things I haven’t quite got my head around is why Mr Humble, now calls himself “Archbishop” and has formed a church around his product. Does this provide some sort of protection in selling MMS? If anyone has a good explanation of this, I’d love to hear it.