Tactics used in anti-science and pseudoscience propaganda are essentially the same as used in political propaganda.
Everyone has their own ideological and political starting points – and none of us are really rational, even when we think we are. So we shouldn’t be surprised to find we are fully in agreement with some people on one issue but on the opposite sides of the fence with the same people on other issues.
I often find this in my on-line discussions . Some of my “allies” in the fight against pseudoscience (for example, in debunking anti-fluoride propagandists) will become my “opponents” when I discuss issues like the war in Syria. (I use quote marks because I do not feel any enmity towards discussion partners when the discussion is civil).
Nevertheless, I do not consciously separate my approaches to science and politics (and I guess my discussion partners would make the same claim). People can often be more resistant to anti-science propaganda because claims can be tested against reality. This is sometimes harder to do with political issues but if we don’t try we can be fooled by political propaganda. So, a recent article – Dissecting the Propaganda on Syria – appealed to me as I immediately recognised that the tactics used by propagandists against the Syrian government are essentially the same as those tactics used by anti-fluoridation propagandists.
The article identifies three propaganda tactics:
1: Demonise the enemy
Those pushing pseudoscience do this continually. Scientists are claimed to be only in it for the money. How often do we hear the chant “follow the money” (and how hypocritical is this considering many of these propagandists are making money out of the “natural”/alternative health industry.
Honest scientists are accused of fraud and researchers whose work contradicts the propaganda are personally attacked.
On Syria, we continually hear about the Syrian “regime” and its “brutal dictator” – despite the fact that the Syrian government and president have been elected. Words like “regime” instead of “government” are a way of demonising.
Responsibility for all the deaths in this war is often attributed solely to President Bashar al-Assad. This is absurd as these deaths also include those fighting on the government’s side. As the article says:
This propaganda “deems Assad responsible for everything, including the killing of Syrian soldiers by the armed opposition. This opposition, which is financed and armed by Saudi Arabia, Qatar, Turkey and the U.S., includes extreme jihadist groups, including Al Qaeda’s longtime affiliate and the Islamic State. Yet, none of the leaders supplying these rebels – in defiance of international law – bears any blame for the death and devastation of Syria, according to” the propaganda.”
This demonisation of Assad is part of the interventionist strategy of “regime change.” We saw it before in Iraq and Libya. Liberal intervention to correct a wayward government appeals to many, and fools even more. After all, it is easy to find fault with the governments and leaders in these countries. But those who want regime change in Syria do everything to protect the regimes and leaders of other countries, like Saudi Arabia, with far greater violations of human rights. And the “regime change” doctrine violates the fundamental rights of people to decide their own government and leaders.
In a parallel way those anti-fluoride propagandists who demonise honest scientists can easily be found to be guilty of the very charges they lay against others. Aren’t these propagandists often paid shills for big business – the “natural”/alternative health industry? And don’t they frequently misrepresent and distort the science? Are they not the ones who should be charged with fraud?
2: Romanticise the opposition
Anti-fluoride propagandists continually describe themselves as fighters for truth who have “done their research.”
They are fighting for natural, pure, food and water and against the wicked big business “fluoride industry” which is disposing their contaminated waste by dumping it in our water supply. And how often do we get the David vs Goliath analogy – even when it is the anti-fluoride activists who have dominated submissions to local bodies?
On Syria, our mainstream media
“portrays the conflict as a “civil war” which began with peaceful democracy-loving Syrian revolutionaries who were ruthlessly repressed by a brutal regime.
In Homs, an eyewitness recounted the situation: “From the start, the protest movements were not purely peaceful. From the start I saw armed demonstrators marching along in the protests, who began to shoot at the police first. Very often the violence of the security forces has been a reaction to the brutal violence of the armed rebels.”
In the first two months, hundreds of police and security forces were killed. Yet, . . . the West’s mainstream media, ignores this reality because it clashes with the desired image of white-hatted protesters being victimized by a black-hatted government.”
This romanticisation is hardly suprising when we realise that most of our information on the Syrian war is coming from rebel or terrorist sources – or sources sympathetic to antigovernment fighters. Al Jazeera has reporters embedded in “rebel”/”terrorist” militia forces. And so often our news reports cite “activists” or sources like the Aleppo Media Center, White Helmets, or the Syrian Observatory for Human Rights which are sympathetic to the rebels.
Similarly, anti-fluoride propagandists very often cite sources from their own anti-science side. Their hope is that their reliance on sources such as “NaturalNews”, The Health Ranger, the Fluoride Action Network and Mercola, and continuous promotion of articles from those sources, can be translated into a similar acceptance by our mainstream media.
3: Attack anyone who questions the dogma
Many health professionals who recognise community water fluoridation as a safe and effective social health measure refuse to speak up in its defence because this can lead to personal attacks. A dentist who recently took issue with the misinformation being promoted by an anti-fluoride group was told in an anonymous personal letter:
“How dare you try to shut the truth down, people like you are a total insult to the art of Dentistry.”
And that is a mild example. How often are people who attempt to inject some logic and fact into this argument accused of being “shills?” Or attacked in a memes on social media – almost always from behind a wall where they are banned from participating in the discussion or answering their critics.
Similarly, those who attempt to debate the “party line” on Syria are often accused of being “Asad supporters” or worse. I was recently described as being a “fanatical follower of the Soviet camp” when I attempted to argue that there are child casualties in the government-held west Aleppo as well as in the “rebel”terrorist” held east Aleppo. (Some readers may object to my use of the word “terrorist” in this context – but the fact is the anti-government “Army of Conquest” which unites all the “rebels forces” in the current battle for Aleppo is led by Al Nusra – officially recognised as a terrorist organisation by the Russian Federation, USA and the United Nations).
Such attacks are simply a way of shutting down honest discussion of this conflict. A way of preventing information undesired by our political leaders from getting through the propaganda we are exposed to. Such attacks are really just a neo-McCarthyist tool in the information war.
Anti-fluoride propagandists and their allies in the “natural”/alternative health industry use exactly the same tactic. By attacking and labelling honest scientists and others who attempt to debunk the pseudoscience propaganda they hope to intimidate people and raise doubts about the science. We have seen this before from climate change deniers and creationists. They also use such attacks to raise doubts about the science of evolution and the findings of climate scientists.
This article quotes a leader of the US Veterans of Peace:
“The U.S. peace movement has been demobilized by disinformation on Syria.”
I think he is correct. The tactics of demonising the Syrian government and president, of romanticising the “rebels” by selective reporting of history and current events, and of attacking anyone who speaks out against such propaganda, has been very effective in muting opposition to this war and encouraging “regime change.”
While the same tactics being used by the anti-fluoride and similar pseudoscientific or anti-science movements has been less effective for the population at large it still resonates with many.
Such propaganda tactics need to be resisted.
Featured Image credit: How Britain’s Propaganda Machine Controls What You Think.