Politecol

Peter’s win-win for New Zealand’s economy and environment

- Wayne Linklater • Aug 14, 2013

• !00% Pure New Zealand,
• Advertising Standards Authority,
• brandNZ,
• Environment and Ecology,
• marketing,
• supply and demand

There is more to Peter’s complaint about ‘100% Pure New Zealand’ advertising than meets the eye. His action has long-term economic, environmental and social ramifications for our nation. His is not just a petty squabble over the semantics of wording in advertising. Peter’s action is a tool for adding value to New Zealand‘s economy and society as … Read More

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Advertising standards in ‘100% Pure’ New Zealand

- Wayne Linklater • Aug 13, 2013

• 100% Pure New Zealand,
• Advertising Standards Authority,
• Environment and Ecology,
• Tourism New Zealand

Peter Nuttall is back in the ring. His case is being re-heard this week. Tourism New Zealand (TNZ) – defending its 100% Pure New Zealand” branding – claimed it was “not an environmental statement or promise and never has been”. Equally strangely, the Advertising Standards Authority (ASA) agreed and decided that TNZ made no environmental claims. The … Read More

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Fonterra’s brandnz

- Wayne Linklater • Aug 07, 2013

• 100% Pure,
• brand,
• China Daily,
• dairy,
• Environment and Ecology,
• Fonterra,
• milk

  The front page (5 August, 2013) of the China Daily posted outside the Free Speech Café, University of California – Berkeley. Fonterra’s milk is New Zealand’s milk. Fonterra, in good times and bad, trades on brandNZ. Big nations view the big companies of small nations differently. Fonterra is New Zealand, New Zealand is Fonterra. If Kraft … Read More

Culture of conflict or Society of Solutions – what are we?

- Wayne Linklater • Jun 30, 2013

• cats and native wildlife,
• domestic cats,
• environment and ecology

Why has Australian local government, despite the public debate there, found and implemented solutions to the cat-wildlife problem but New Zealand has not? Why has the debate amongst Kiwis become a conflict of extreme views and positions but Aussies with different opinions have achieve consensus? New study Finding out why is the topic of a … Read More

Cat Project – chance to participate closes soon

- Wayne Linklater • Jun 27, 2013

• cat survey,
• cats and native wildlife,
• environment and ecology,
• La Trobe University,
• UniTec

As part of a Masters Research thesis we are investigating attitudes towards cat ownership and management in New Zealand and Australia. The study Attitudes towards cats in Australia and New Zealand is being conducted through the School of Psychological Science at La Trobe University. We are looking for participants of all kinds to complete the survey. We … Read More

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Better environmental campaigns from Big Data

- Wayne Linklater • Jun 19, 2013

• behavioral change,
• behavioural change,
• Big Data,
• business,
• DataCom,
• environment and ecology,
• environmental choices,
• google,
• IBM analytics,
• Obama Eric Schmidt,
• Performanceanalytics,
• social choices

The power to understand ourselves and our communities has taken a quantum leap with ‘Big Data’, computing power, and advances in statistics and software. The first to recognise this power were politicians in the world’s most affluent democracy. Obama’s Big Data Win President Barack Obama’s success during the 2010 re-election campaign – the most expensive in history – is … Read More

Cat-erwaul in New Zealand, Australia does better

- Wayne Linklater • Jun 14, 2013

• #catstogo,
• caterwaul,
• domestic cats,
• environment and ecology,
• Insight,
• native wildlife,
• RSPCA,
• trap-neuter-release

They beat us again. The Australians have outperformed and out manoeuvred us. It feels worse this time because they didn’t show us up on the sports field where brute force and ignorance count. They bettered us in the conduct of civil debate, topical and investigative journalism, and good government. Australia might be the ‘lucky country’ not for any good fortune, … Read More

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WANTED – for grandest wildlife experiment ever…

- Wayne Linklater • Jun 07, 2013

• Australian possum,
• cats,
• city wildlife,
• environment and ecology,
• experiment,
• ferrets,
• mice,
• rats,
• stoats,
• urban,
• Weasels

Back by popular demand… In response to requests after my previous post “Cats indoors Karori… Killing Fields Kelburn”, and yesterdays article by Matt Stewart in the Dominion Post, I have devised the following 5 question survey… Click here to take survey to find out how people would like to be involved in New Zealand’s grandest … Read More

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100% Purely evasive

- Wayne Linklater • Jun 06, 2013

• 100% Pure,
• Advertising Standards Authority,
• brand,
• campaign,
• complaint,
• environment and ecology,
• Pollution,
• Tourism New Zealand,
• Water quality

Peter Nuttall is sitting at anchor in a 30 knot gale off Fiji. Forty knot reinforced trade winds are forecast. Peter’s voice is nonetheless clear through the comms link. He is unfazed by the weather above and more focussed on the storm brewing back home. Peter enjoying a swim with family in cleaner waters. In March this year Peter … Read More

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Cats Front and Centre in Oakland, CA

- Wayne Linklater • May 31, 2013

• #cats-to-go,
• current affairs,
• environment and ecology,
• frontpage,
• news,
• Oakland CA,
• Oakland Tribune,
• urban wildlife

  My neighbour was assaulted and his home invaded this morning. A man dressed as sewage inspector knocked four doors down the street around breakfast time and pulled a pistol when it was opened. But they are a ballsy bunch in Oakland. My neighbour put up a fight. While his wife and children slumbered, assailant and neighbour struggled and together … Read More