Tagged: !00% Pure New Zealand

Peter’s win-win for New Zealand’s economy and environment - Politecol

- Wayne Linklater Aug 14, 2013

There is more to Peter’s complaint about ‘100% Pure New Zealand’ advertising than meets the eye. His action has long-term economic, environmental and social ramifications for our nation. His is not just a petty squabble over the semantics of wording in advertising. Peter’s action is a tool for adding value to New Zealand‘s economy and society as … Read More