Tagged: 100% Pure New Zealand

Supreme Court ruling on NZ’s largest irrigation dam proposal respects conservation law and protected land - Guest Work

Guest Work Jul 28, 2017

Christine Cheyne, Massey University Earlier this month, New Zealand’s Supreme Court rejected a proposed land swap that would have flooded conservation land for the construction of the country’s largest irrigation dam. The court was considering whether the Hawke’s Bay Regional Council’s investment arm could build a dam on 22 hectares of the protected Ruahine Forest Park in … Read More

The value of our environment – learning from Proctor & Gamble - Politecol

- Wayne Linklater Apr 08, 2014

Proctor & Gamble’s Dawn Ultra, New Zealand Springs. Sold in North America and listed on www.fishpond.co.nz but unavailable in New Zealand. New Zealand! The 100% purity and beauty of our freshwaters is an international inspiration… … for dishwashing liquid. Dawn Ultra, New Zealand Springs Dishwashing liquid is an environmental hazard. It adds phosphorous to the environment … Read More

Uniquely degraded – the new spin - Politecol

- Wayne Linklater Aug 27, 2013

The Advertising Standards Authority decision is out. Their Complaints Board decided on 8th August that the ‘100% Pure New Zealand’ by www.tourismnewzealand.com and www.newzealand.com made no environmental claims but that the environments – scenes and places – featured were only implicated as ‘part of the unique New Zealand visitor experience’. 100% Pure … Read More

Advertising standards in ‘100% Pure’ New Zealand - Politecol

- Wayne Linklater Aug 13, 2013

Peter Nuttall is back in the ring. His case is being re-heard this week. Tourism New Zealand (TNZ) – defending its 100% Pure New Zealand” branding – claimed it was “not an environmental statement or promise and never has been”. Equally strangely, the Advertising Standards Authority (ASA) agreed and decided that TNZ made no environmental claims. The … Read More