Tagged: 1Above

When Marketing Trumps Science - Honest Universe

Mark Hanna Mar 06, 2015

Recently I’ve run across a couple of New Zealand companies that sell therapeutic products – one a weight loss pill, the other a jet lag drink – that seem to put marketing first and let science take the back seat. This is by no means new behaviour, but I want to use them as examples […] … Read More

1Above: the world’s first aerotonic flight beverage. Seriously. - Infectious Thoughts

Siouxsie Wiles Jan 15, 2011

I’ve just arrived in Vancouver* and had the pleasure of sampling Auckland airport’s revamped international departure lounge. More comfy seating, more shops, a rather scrummy gelato bar and then bam. I was (visually) assaulted by a flashing blue display for something called 1Above**. The world’s first aerotonic** flight beverage, apparently. According to the press release, 1Above** was “designed, … Read More