Mark Hanna • Apr 19, 2017 •
New Zealand has several layers of regulation to protect us against misleading health claims. Sometimes they all fail. My struggle against quackery over the last few years has given me some familiarity with the ways we’re protected against it, and with their shortcomings. Misleading people about their healthcare options is something that is clearly unethical. To quote the alt text … Read More
- Wayne Linklater • Aug 27, 2013 •
The Advertising Standards Authority decision is out. Their Complaints Board decided on 8th August that the ‘100% Pure New Zealand’ by www.tourismnewzealand.com and www.newzealand.com made no environmental claims but that the environments – scenes and places – featured were only implicated as ‘part of the unique New Zealand visitor experience’. 100% Pure … Read More
- Wayne Linklater • Aug 14, 2013 •
There is more to Peter’s complaint about ‘100% Pure New Zealand’ advertising than meets the eye. His action has long-term economic, environmental and social ramifications for our nation. His is not just a petty squabble over the semantics of wording in advertising. Peter’s action is a tool for adding value to New Zealand‘s economy and society as … Read More
- Wayne Linklater • Aug 13, 2013 •
Peter Nuttall is back in the ring. His case is being re-heard this week. Tourism New Zealand (TNZ) – defending its 100% Pure New Zealand” branding – claimed it was “not an environmental statement or promise and never has been”. Equally strangely, the Advertising Standards Authority (ASA) agreed and decided that TNZ made no environmental claims. The … Read More
- Wayne Linklater • Jun 06, 2013 •
Peter Nuttall is sitting at anchor in a 30 knot gale off Fiji. Forty knot reinforced trade winds are forecast. Peter’s voice is nonetheless clear through the comms link. He is unfazed by the weather above and more focussed on the storm brewing back home. Peter enjoying a swim with family in cleaner waters. In March this year Peter … Read More