Tagged: advertising

Musicians are urging us to vaccinate: the Australian federal government should learn from these moving, hopeful ads - COVID-19

Guest Author • Sep 08, 2021 •

• advertising,
• Australia,
• COVID-19,
• vaccination

Andrea Fenton, Swinburne University of Technology   A new ad has been released from the LIVE Alliance (Live Industry Venues + Entertainment) a music industry collective, under the guidance of advertising veteran Russel Howcroft. The campaign, Vax the Nation, is set to Powderfinger’s My Happiness. Here, the lyrics take on new meaning as we watch scenes of live music … Read More

Google’s scrapping third-party cookies – but invasive targeted advertising will live on - News

Guest Author • Mar 10, 2021 •

• advertising,
• Chrome,
• cookies,
• google,
• privacy

Eerke Boiten, De Montfort University Google has announced plans to stop using tracking cookies on its Chrome browser by 2022, replacing them with a group profiling system in a move the company says will plot “a course towards a more privacy-friendly web”. The change is significant. Chrome commands some two-thirds of the web browser market. Third-party tracking cookies, … Read More

New Zealand needs a ‘traffic light’ system to stop COVID-19 creeping in at the border - COVID-19

Guest Author • Nov 06, 2020 •

• advertising,
• border,
• coronavirus,
• COVID-19,
• Pandemic,
• quarantine

Nick Wilson, University of Otago and Michael Baker, University of Otago Following the sixth COVID-19 incursion in three months, New Zealand needs to shift from a one-size-fits-all strategy to a risk-based approach to border management. Two staff have recently tested positive after coming into contact with international seafarers in the course of their duties at a managed isolation facility … Read More

Why NZ’s cannabis bill needs to stop industry from influencing policy - Guest Work

Guest Author • Dec 18, 2019 •

• advertising,
• Alcohol,
• Cannabis,
• cannabis referendum,
• marijuana,
• marketing,
• policy,
• tobacco

Sally Casswell, Massey University Earlier this month, the New Zealand government released draft legislation for how cannabis could be bought, grown and sold. It is a first glimpse at what New Zealanders will be voting on in next year’s cannabis referendum. Justice Minister Andrew Little said the primary objective of the draft bill was to reduce overall use … Read More

Plants use advertising-like strategies to attract bees with colour and scent - Guest Work

Guest Author • Apr 17, 2018 •

• advertising,
• bees,
• chemical traps,
• clover,
• colours,
• conservation,
• ecology,
• Environment,
• flowers,
• honey,
• nectar,
• pollination,
• pollinators,
• scent,
• spectrophotometer

Aphrodite Kantsa, University of the Aegean and Adrian Dyer, RMIT University This article was originally published on The Conversation. Read the original article. Watching plants and pollinators such as bees can teach us a lot about how complex networks work in nature. There are thousands of species of bees around the world, and they … Read More

Can we manage dual use of smoking and vaping more effectively? - Public Health Expert

Public Health Expert • Feb 16, 2018 •

• advertising,
• Health,
• pharmacies,
• Quit Smoking,
• smokers,
• Smoking,
• tobacco,
• tobacco control policies,
• vaping

Professor Janet Hoek, Dr Lindsay Robertson, Ms Mei-Ling Blank, Dr Rosalina Richards Although most smokers want to quit, many of those who begin vaping continue to smoke. We recently probed this perplexing ambiguity and explored dual use of cigarettes and electronic nicotine delivery systems (ENDS) [1]. In this blog, we summarise our findings and consider interventions that could encourage … Read More

Informative advertising - The Dismal Science

Eric Crampton • Feb 09, 2018 •

• advertising,
• cigarettes,
• e-cigarettes,
• Nicotine,
• vaping

New Zealand’s in a fun legal limbo right now on e-cigarettes. Everybody knows that the Ministry of Health is soon to be liberalising, so the de jure restrictions that prevent selling of nicotine-containing e-liquids aren’t being enforced. It’s pretty easy to get vaping liquid. In some ways, whatever regulatory regime comes out of this will be more restrictive than the … Read More

‘Junk’ science: Children and advertising study - The Dismal Science

Eric Crampton • Oct 12, 2017 •

• advertising,
• junk food,
• Obesity,
• public health,
• research

It is difficult to see what good purpose was served by this study. The Otago people (in conjunction with Auckland’s public health group) put cameras on kids that would take snapshots every six seconds. Then they poured through the footage to see how often the cameras, and presumably the kids, saw things that Otago people have long wanted to have … Read More

A failure to regulate - Honest Universe

Mark Hanna • Apr 19, 2017 •

• advertising,
• Advertising Standards Authority,
• Commerce Commission,
• Evidence Based Medicine,
• Health and Medicine,
• Homeopathy

New Zealand has several layers of regulation to protect us against misleading health claims. Sometimes they all fail. My struggle against quackery over the last few years has given me some familiarity with the ways we’re protected against it, and with their shortcomings. Misleading people about their healthcare options is something that is clearly unethical. To quote the alt text … Read More

We shouldn’t ignore the potential of virtual reality advertising - Guest Work

Guest Author • Mar 16, 2017 •

• advertising,
• technology,
• virtual reality,
• VR

By David Evans Bailey, Auckland University of Technology By some estimates virtual reality (VR) will be a US$162 billion industry by 2020. Only 50% of this figure is projected to come from hardware sales; the rest will be revenue from software, content and services. It’s not just the size of the market that advertisers cannot afford to … Read More