Tagged: advertising

"May" advertising - Molecular Matters

Michael Edmonds Jan 17, 2013

Yesterday I was sitting in the chemist waiting for a prescription when I noticed an advertisement for “Inner Health Immune Booster for Kids”, a product which contains probiotic bacteria. The advertisement claimed that “A clinical trial has shown that, when taken daily, the exclusive probiotic strains in Inner Health Immune Booster for Kids MAY: reduce the frequency of symptoms of … Read More

Why Advertising Irritates Me - Molecular Matters

Michael Edmonds Sep 20, 2011

  While the advertising industry comes up with some very clever and amusing ads, for example the clip above, I often find myself irritated by advertisements on television. And it is not just because they interrupt my TV viewing. What I find most irritating is the often emotive manipulation used to sell products – playing on the viewers fears, guilt, envy … Read More

In good health or not? – "natural health" advertising in newspapers, magazines - Code for life

Grant Jacobs Jun 17, 2010

Should newspapers take care to not place advertisements with dubious claims alongside sound medical advice? My local paper is the Otago Daily Times. Today the ODT – as it is known locally – contained a supplement,* good health, which I think is let down by including advertising of some rather dodgy services and products. Read More