Tagged: analytics

Big Data Money Ball? - Ariadne

Robert Hickson Feb 28, 2012

An interesting article on predictive analysis appeared in the New York Times on 16 February. The main focus was on how the US retailer Target was using its information on customers to predict which of them were pregnant, and so send them information on pregnancy and baby-related products. Simultaneously impressive and scary. The article couldn’t find out how … Read More