Tagged: Articles

Embarrassment is a barrier to sales - The Dismal Science

James Zuccollo Jan 13, 2013

Why shop online? Avoid the embarrassment of mispronouncing foreign words or being viewed as a giant fattie! Nom nom nom nom… Abstract: We show that social interaction reduces the diversity of products purchased by consumers in two retail settings. First, we consider a field experiment conducted by Sweden’s monopoly alcohol retailer and find that moving [...] … Read More

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