Tagged: behaviour change

Social Marketing for Smokefree Aotearoa 2025: Reminding, Reinforcing, and Changing Social Norms - Public Health Expert

Public Health Expert May 21, 2021

Janet Hoek, Andrew Waa, Nick Wilson, Lindsay Robertson, Phil Gendall, George Thomson* The NZ Government’s Action Plan to realise the Smokefree 2025 goal has signalled a more important role for social marketing. Social marketing can facilitate and reinforce population-level behaviour change introduced by new policies, thus modifying social norms, which also support long-term improvements in health outcomes. In this blog, … Read More