Tagged: behavioural

Night owls may have 10 percent higher risk of early death, study says - Guest Work

Guest Author Apr 24, 2018

Kristen Knutson, Northwestern University and Malcolm von Schantz, University of Surrey This article was originally published on The Conversation. Read the original article. Do you wake up bright eyed and bushy-tailed, greeting the sunrise with cheer and vigor? Or are you up late into the night and dread the sound of your alarm clock? … Read More

Psychographics: the behavioural analysis that helped Cambridge Analytica know voters’ minds - Guest Work

Guest Author Mar 29, 2018

Michael Wade, IMD Business School This article was originally published on The Conversation. Read the original article. The dealings that have been revealed between Cambridge Analytica and Facebook have all the trappings of a Hollywood thriller: a Bond villain-style CEO, a reclusive billionaire, a naïve and conflicted whistle-blower, a hipster data scientist turned politico, an academic … Read More