Tagged: ben

Ben Goldacre on Pharmaceutical Marketing - Molecular Matters

Michael Edmonds Nov 18, 2012

Marketing, therefore, exists for no reason other than to pervert evidence-based decision making in medicine. This is a quote from Ben Goldacre’s new book, “Bad Pharma” criticizing the intense marketing used by pharmaceutical companies. According to Dr Goldacre “the pharmaceutical industry overall spends about twice as much on marketing and promotion as it does on research and development” – … Read More