
Fonterra’s brandnz - Politecol
- Wayne Linklater • Aug 07, 2013 •
The front page (5 August, 2013) of the China Daily posted outside the Free Speech Café, University of California – Berkeley. Fonterra’s milk is New Zealand’s milk. Fonterra, in good times and bad, trades on brandNZ. Big nations view the big companies of small nations differently. Fonterra is New Zealand, New Zealand is Fonterra. If Kraft … Read More