Tagged: brand

Fonterra’s brandnz - Politecol

- Wayne Linklater Aug 07, 2013

  The front page (5 August, 2013) of the China Daily posted outside the Free Speech Café, University of California – Berkeley. Fonterra’s milk is New Zealand’s milk. Fonterra, in good times and bad, trades on brandNZ. Big nations view the big companies of small nations differently. Fonterra is New Zealand, New Zealand is Fonterra. If Kraft … Read More

100% Purely evasive - Politecol

- Wayne Linklater Jun 06, 2013

Peter Nuttall is sitting at anchor in a 30 knot gale off Fiji. Forty knot reinforced trade winds are forecast. Peter’s voice is nonetheless clear through the comms link. He is unfazed by the weather above and more focussed on the storm brewing back home. Peter enjoying a swim with family in cleaner waters. In March this year Peter … Read More