Tagged: Branding

Are consumers willing to pay more for climate-friendly products? - Climate: Explained

Guest Author Sep 30, 2020

Climate Explained is a collaboration between The Conversation, Stuff and the New Zealand Science Media Centre to answer your questions about climate change. If you have a question you’d like an expert to answer, please send it to climate.change@stuff.co.nz I’m seeing quite a few “climate-friendly” products at the supermarket. Are consumers willing to pay more for … Read More

Why we need to go back to the future (and give it a name) - Stick

Peter Kerr Feb 01, 2017

Here’s a counter-intuitive notion, that if we’re smart, could allow our ‘analogue’ agricultural systems to thrive in a digital world. But to do so we MUST own our story. My contention is, the more society connects to the cloud, the more we will want to connect to the land. That is, as virtual and artificial becomes ubiquitous and cheaper, the … Read More