Tagged: co-brand

Standing for nothing does our agriculture a big non-favour - Stick

Peter Kerr • Oct 09, 2012 •

• co-brand,
• daisy,
• genetic modificaiton,
• GM,
• innovation,
• pasture brand,
• proprietary,
• responsible pastoralism,
• Sciblogs,
• Science policy,
• Sustainability,
• value added food

This story also appears at www.pastureharmonies.org If you stand for nothing; does that mean anything is acceptable….or not? This is the dilemma for NZ Inc agriculture as AgResearch announces the recent success of ‘Daisy’ a cow genetically modified to produce … Continue reading → … Read More

Should we bother trying to get consumers closer to farmers? - Stick

Peter Kerr • Oct 03, 2012 •

• co-brand,
• high tech,
• innovation,
• NZ Inc,
• owning NZ story,
• Processed food,
• responsible pastoralism,
• Sciblogs,
• Sustainability,
• umbrella brand,
• value added food

This post can also be seen at www.pastureharmonies.org It is often said that farmers need to get closer to consumers. And while it is possible, and some marketers have set up the facility to, for a bar code (or QR … Continue reading → … Read More

If we think beyond the actuality of how we produce…. - Stick

Peter Kerr • Sep 25, 2012 •

• co-brand,
• owning our story,
• pasture Harmonies,
• Processed food,
• Sciblogs,
• Science policy,
• Sustainability,
• umbrella brand,
• value added food

(This post can also be seen at www.pastureharmonies.org) Science has served New Zealand agriculture extremely well. It should and needs to do so in the future. It is also that pragmatic rationale approach that has delivered and developed a wonderfully … Continue reading → … Read More

Pastoral method’s lack of a brand/name is the opposite of the ‘tragedy of the commons’ - Stick

Peter Kerr • Sep 20, 2012 •

• agriculture intellectual property,
• co-brand,
• collective ownership,
• education,
• innovation,
• Market validation,
• Sciblogs,
• Sustainability,
• tragedy of the commons,
• umbrella brand,
• value added food

Our failure to neither name nor own the story to our pastoral method is a type of opposite ‘tragedy of the commons’. (See Wikipedia’s explanation here). The TotC was (and still is in some arenas, e.g. fishing) an overuse and … Continue reading → … Read More