Tagged: Dhaval Dave

Direct to Consumer Advertising revisited - The Dismal Science

Eric Crampton Feb 27, 2013

I'd quickly reviewed the literature on direct-to-consumer pharmaceutical advertising after a rather ill-considered call for a ban on it in New Zealand. I concluded that the best case you could make against DTC advertising would have a harder time applying to New Zealand given Pharmac, and that even that best case was empirically questionable given the reasonable existing … Read More