Tagged: Dorenda Britten

The 7 Deadly Sins get an innovative makeover - Stick

Peter Kerr • Mar 29, 2012 •

• Angel investment,
• designindustry,
• development,
• Dorenda Britten,
• entrepreneur,
• high tech,
• innovation,
• Sciblogs,
• Scott Anthony

As a bit of a sucker for an allegory, attaching thoughts about innovation to the seven deadly sins is a clever ploy and play. That said though I’d be hard-pressed to name them (pride, sloth, gluttony, lust, envy, wrath, greed). … Continue reading → … Read More

Kiwis have to learn to identify and kill bad ideas — Dorenda Britten - Stick

Peter Kerr • Jan 24, 2012 •

• designindustry,
• development,
• Dorenda Britten,
• entrepreneur,
• high tech,
• innovation,
• Prototyping,
• Sciblogs,
• start-up

An unwillingness to rigorously evaluate and kill weak ideas is but one indication that many New Zealand companies don’t fully understand the role of design in taking products and services to market. The managing director of designindustry Ltd, Dorenda Britten, … Continue reading → … Read More