Tagged: Duncan Ledwith

Know and figure out ‘pain points’ before any commercialisation – KiwiNet - Stick

Peter Kerr Jun 28, 2012

Market validation, before the really expensive part of idea commercialisation, was Duncan Ledwith’s message to KiwiNet people. What pain point do you address was his rhetoric question put to university and CRI commercialisation people at a recent Wellington forum? The … Continue reading → … Read More

‘Negative know-how’, one way to make money from so-called failure — KiwiNet - Stick

Peter Kerr May 17, 2012

‘Negative know-how’ was a fantastic idea thrown up at the KiwiNet commercialisation forum in Wellington on May 2. Kate Wilson was talking to about 100 people actively trying to kick university or CRI ideas into life. It refers to keeping … Continue reading → … Read More