Tagged: goldacre

Ben Goldacre on Pharmaceutical Marketing - Molecular Matters

Michael Edmonds Nov 18, 2012

Marketing, therefore, exists for no reason other than to pervert evidence-based decision making in medicine. This is a quote from Ben Goldacre’s new book, “Bad Pharma” criticizing the intense marketing used by pharmaceutical companies. According to Dr Goldacre “the pharmaceutical industry overall spends about twice as much on marketing and promotion as it does on research and development” – … Read More

Ben Goldacre takes on the (British) Pharmaceutical Industry - Molecular Matters

Michael Edmonds Oct 25, 2012

The publication of Ben Goldacre’s new book, Bad Pharma, which strongly criticizes the pharmaceutical industry appears to have the Association of the British Pharmaceutical Industry (ABPI) on the defensive. Following an article on Bad Pharma in the New Statesman by Helen Lewis the ABPI responded with a letter arguing some of the points made in the article. Dr … Read More