Tagged: Gwyneth Paltrow

Marketing, not medicine: Gwyneth Paltrow’s The Goop Lab whitewashes traditional health therapies for profit - Guest Work

Guest Author Jan 29, 2020

Nadia Zainuddin, University of Wollongong In Gwyneth Paltrow’s new Netflix series, The Goop Lab, Paltrow explores a variety of wellness management approaches, from “energy healing” to psychedelic psychotherapy. Goop has long been criticised for making unsubstantiated health claims and advancing pseudoscience, but the brand is incredibly popular. It was valued at over US$250 million (A$370 million) in 2019. Read More

In Outrage Over Its Bunk Science, Goop Finds Fuel for Growth - Guest Work

Guest Author Jan 16, 2020

Michael Schulson For years, experts have said that Goop, the wellness and lifestyle brand founded by the actor and entrepreneur Gwyneth Paltrow, markets pseudoscience and overblown cures. And for years, despite the criticism, Goop has just kept growing. Now the company, which was valued at $250 million in 2018, seems poised to reach an even larger audience. Last … Read More