
Homo economicus: Why do we keep swallowing the Kool Aid? - Guest Work
Guest Author • Sep 23, 2016 •
This is the final post in the three-part guest series from the Morgan Foundation’s Jess Berentson-Shaw and Geoff Simmons exploring the legacy of the myth of the rational human – Homo economicus. In our previous post we looked at how Homo economicus thinking ignores so much of what we know about human behaviour, especially in relation to public … Read More