Tagged: homo economicus

Homo economicus: Why do we keep swallowing the Kool Aid? - Guest Work

Guest Author Sep 23, 2016

This is the final post in the three-part guest series from the Morgan Foundation’s Jess Berentson-Shaw and Geoff Simmons exploring the legacy of the myth of the rational human – Homo economicus. In our previous post we looked at how Homo economicus thinking ignores so much of what we know about human behaviour, especially in relation to public … Read More

Homo economicus: Public Health - Guest Work

Guest Author Sep 22, 2016

This guest post from the Morgan Foundation’s Jess Berentson-Shaw and Geoff Simmons is the second in a series of three exploring the legacy of the myth of the rational human – Homo economicus. As outlined in our first post , it’s time to ditch the myth of rational humans – homo economicus. The trouble is that many economists haven’t … Read More