Tagged: licensed characters

The influence of marketing on kids’ food preferences - Food Stuff

Amanda Johnson Mar 29, 2011

What influences our kids’ food preferences? One factor is certainly the way foods are marketed to kids, and what sort of branding appears on the packaging. A paper published earlier this month in the Archives of Pediatrics and Adolescent medicine investigates whether licensed media spokescharacters on cereal packaging affects young children’s taste assessment of the products. The study … Read More