Tagged: Lightning Lab

Branding’s dark arts leans to build, measure, learn - Stick

Peter Kerr Jun 18, 2014

The dark arts of branding received an illumination when Brant Cooper spoke to a packed house at Wellington’s Lightning Lab. The ‘Lean Entrepreneur’ co-author from San Diego popped in on invitation on his way to Australia, and talked about how … Continue reading → … Read More

Lightning Lab II grows up – will its offspring make it to adolescence? - Stick

Peter Kerr Jun 03, 2014

  Anyone that’s been around young children will appreciate there’s a heck of a difference between a one year old and a two year old. A similar comparison is valid with Lightning Lab II, which last week had nine of … Continue reading → … Read More

Lightning Lab grows up, gets into its groove - Stick

Peter Kerr Apr 30, 2014

The Lightning Lab’s demo day had some quite fascinating works in progress…bring on Demo (to investors) Day on May 28 at Te Papa. The team behind LL are also, as you’d hope, a year wiser, further along a path with … Continue reading → … Read More

Non-success gets a deserved recognition - Stick

Peter Kerr Sep 24, 2013

A thumbs up to Lightning Lab and Wellington’s Creative HQ for celebrating non-success. That, quite deliberately, is different from describing the five of the nine companies which went through LL’s 12 week accelerator programme as failures. Earlier in the year, … Continue reading → … Read More