Tagged: Market validation

“So Makerspace, can you create this?” – workshop eases into existence - Stick

Peter Kerr Aug 09, 2012

A couple of months into its life, and The Wellington’s MakerSpace is finding its feet, getting into gear as a physical product incubator for people testing their ideas. Co-founder Lee Bennett says as businesses around the place learn of its … Continue reading → … Read More

Startup junkie looking to bring weekend experience to Northland - Stick

Peter Kerr Aug 02, 2012

Northlander Larissa Matheson found the Auckland Startup Weekend (June 15 – 17) so inspiring, she got herself down to the Wellington version (July 27 – 29). Considering that two days before the Auckland event she’d never heard of the entrepreneur/business … Continue reading → … Read More

Startup Weekend leans into NZ version of global entrepreneurship competition - Stick

Peter Kerr Jul 31, 2012

What was the fifth Startup Weekend in New Zealand, and the second in Wellington, continued to raise the bar. Co-organiser, and WebFund chairman Dave Moskovitz says the 54 hour event that aims to take pitched (to all participants’) ideas into … Continue reading → … Read More

Market validation – “get outside and ask customers questions” - Stick

Peter Kerr Jul 26, 2012

No business plan survives the first customer contact Michael Elwood-Smith told a recent meeting of Wellington’s Lean Startup group. Describing his presentation as a Business Model Canvas meets the Lean Startup, the Creative HQ adviser says “high growth, investable businesses … Continue reading → … Read More

‘Boy’, what a great way to get free publicity - Stick

Peter Kerr Jul 24, 2012

In a ‘small world’ way, PledgeMe’s crowdfunding platform has a lot to thank film maker Taika Waititi for making its New Zealand presence much more visible. After the success of ‘Boy’ to become New Zealand’s most successful NZ-made film (with … Continue reading → … Read More

Crowdfunding with a Kiwi flavour suits our tastes – PledgeMe - Stick

Peter Kerr Jul 12, 2012

PledgeMe are the first to admit that they’re copying and tweaking an overseas model of crowdfunding, perhaps the best known of whom is Kickstarter. But the local web platform to create, collaborate and support the funding of creative projects reckons … Continue reading → … Read More

Kiwi Landing Pad sweetens deal for startups - Stick

Peter Kerr Jun 12, 2012

There’s nothing quite like being in the market…….so The Kiwi Landing Pad in San Francisco’s sweetening the pot for startups looking to springboard into the States. Under its ‘Catapult’ programme it is providing a month’s placement in San Fran’s South … Continue reading → … Read More

Tapping into market knowledge….down at your local library! - Stick

Peter Kerr Jun 07, 2012

One of the great things about going to events such as the World Class New Zealanders Inspire day in Wellington is you never know who you’re going to bump into. Thus, how many people know that Wellington’s Public City Library … Continue reading → … Read More

Product development….no place for the faint hearted - Stick

Peter Kerr May 31, 2012

Some interesting thoughts on product development at a gathering-cum-lecture at Victoria University’s School of Design. Now there’s almost entire libraries devoted into taking an idea through the design and product development process – so compressing theory and practice into just … Continue reading → … Read More

Venture Solutions operates in commercialisation’s ‘no-man’s-land’ - Stick

Peter Kerr May 24, 2012

The untitled head of nine month old Venture Solutions Ltd recently and reluctantly agreed to put up a website advertising its services. Grant Marris’s reluctance is warranted. Operating in the ‘no-man’s-land’ between the (often backyard) inventor and other types of … Continue reading → … Read More