Tagged: marketing

NZ’s smoking rates dropped dramatically thanks to a hard-hitting campaign. Could we do the same to bring emissions down? - The Changing Climate

Guest Author • Feb 26, 2021 •

• climate change,
• climate change commission,
• marketing,
• Smoking,
• tobacco control,
• Transport

Caroline Shaw, University of Otago New Zealand has the highest per capita car ownership in the OECD, and reducing emissions from the transport sector is seen as a wicked problem. As part of its recently released advice for the government’s first emissions reduction plan, the Climate Change Commission is calling for a public education campaign … Read More

Are consumers willing to pay more for climate-friendly products? - Climate: Explained

Guest Author • Sep 30, 2020 •

• Branding,
• consumption,
• Eco-friendly,
• marketing,
• Sustainability

Climate Explained is a collaboration between The Conversation, Stuff and the New Zealand Science Media Centre to answer your questions about climate change. If you have a question you’d like an expert to answer, please send it to climate.change@stuff.co.nz I’m seeing quite a few “climate-friendly” products at the supermarket. Are consumers willing to pay more for … Read More

Why NZ’s cannabis bill needs to stop industry from influencing policy - Guest Work

Guest Author • Dec 18, 2019 •

• advertising,
• Alcohol,
• Cannabis,
• cannabis referendum,
• marijuana,
• marketing,
• policy,
• tobacco

Sally Casswell, Massey University Earlier this month, the New Zealand government released draft legislation for how cannabis could be bought, grown and sold. It is a first glimpse at what New Zealanders will be voting on in next year’s cannabis referendum. Justice Minister Andrew Little said the primary objective of the draft bill was to reduce overall use … Read More

Cuddly, Charismatic and … Cursed? - Guest Work

Jean Balchin • Apr 18, 2018 •

• books,
• cheetahs,
• commercials,
• conservation,
• ecology,
• Environment,
• giraffes,
• gorilla,
• marketing,
• movies,
• PLOS Biology,
• Polar Bears,
• protection,
• toyrs,
• west Africa,
• wild lion

Who hasn’t seen Madagascar, the animated comedy depicting four hapless animals – a lion, a zebra, a giraffe and a hippo – stranded in Madagascar? I have eight younger siblings, and was forced to watch it myriad times. I have a perverse hatred for Alex the Lion, and have refused to watch any of the sequels.  It is generally considered … Read More

Standardised packaging: A new era in reducing tobacco marketing in NZ - Public Health Expert

Public Health Expert • Mar 14, 2018 •

• Cigarette,
• government,
• Health,
• health warnings,
• legislation,
• marketing,
• New Zealand,
• packaging,
• reactance,
• smokefree,
• Smoking,
• wearout

Janet Hoek, Philip Gendall, Richard Edwards, Shayne Nahu, Nick Wilson From today, all tobacco products in New Zealand will start appearing in standardised, or plain, packages. In this blog, we discuss the importance of developing an on-going monitoring and evaluation plan around this intervention. We also explain why communications with smokers – whether on-pack or mass media – must be … Read More

We should learn to work with robots and not worry about them taking our jobs - Guest Work

Guest Author • Feb 21, 2018 •

• AI,
• artificial intelligence,
• Big Data,
• computer hardware,
• craft,
• Human,
• IT,
• marketing,
• PC,
• productivity,
• programming,
• robots,
• sales,
• security,
• technology,
• web design

David Tuffley, Griffith University This article was originally published on The Conversation. Read the original article. We have all heard the dire predictions about robots coming to steal our jobs. Some would even have us believe these silicon bogeymen are coming to kill us. It plays straight into people’s darkest fears about technology. When … Read More

Highly processed foods may be linked to cancer - News

Jean Balchin • Feb 16, 2018 •

• Breast cancer,
• cancer,
• canned vegetables,
• cause,
• effect,
• Healthy Food,
• limitations,
• marketing,
• misclassifications,
• observational study,
• preserved goods,
• Processed food,
• reformulation,
• taxation

There may exist an association between intake of highly processed food in the diet and cancer. Published yesterday by The BMJ, the study suggests that while further exploration is needed, the rapidly increasing consumption of ultra-processed foods “may drive an increasing burden of cancer in the next decades.”  What are Ultra-processed foods? Ultra-processed foods include packaged baked goods and snacks, … Read More

A History of the Supermarket - Guest Work

Jean Balchin • Jan 16, 2018 •

• marketing,
• New World,
• Psychology,
• supermarket

 It’s 3:45 pm on a Tuesday afternoon when chaos erupts in the Vegetables aisle of New World as a particularly mischievous child upends a display of Wattie’s baked beans. Clutching a shopping basket to my chest and brandishing a roll of Budget toilet paper, I summon my courage and wade into the throng of trolleys and toddlers. Six minutes later, … Read More

New Standardised Packaging Regulations: Some good steps, but many missed opportunities - Public Health Expert

Public Health Expert • Jun 28, 2017 •

• cigarettes,
• marketing,
• plain packaging,
• RYO,
• Smoking,
• tobacco

Professor Janet Hoek and Professor Philip Gendall The NZ Government’s recently released Standardised Packaging Regulations contain some important advances over Australia’s legislation, but they also miss opportunities to recognise tobacco industry innovations. This blog discusses changes that establish a new benchmark and why these are important, but also examines how the regulations could have gone further and suggests … Read More

It’s not just the ‘yuck factor’ that puts people off eating insects - Guest Work

Guest Author • Oct 10, 2016 •

• Consumers,
• food,
• food systems,
• insects,
• marketing

By Jonas House, University of Sheffield There’s a lot of hype around edible insects. Insects are being championed as a healthy and sustainable alternative to conventional protein sources in Europe and the US, and “ento-prising” new products are appearing almost every week. Cricket-based cocktail bitters, anyone? Of course, these new bug-based foods aren’t for everyone. In … Read More