Tagged: marketing

Cuddly, Charismatic and … Cursed? - Guest Work

Jean Balchin • Apr 18, 2018 •

• books,
• cheetahs,
• commercials,
• conservation,
• ecology,
• Environment,
• giraffes,
• gorilla,
• marketing,
• movies,
• PLOS Biology,
• Polar Bears,
• protection,
• toyrs,
• west Africa,
• wild lion

Who hasn’t seen Madagascar, the animated comedy depicting four hapless animals – a lion, a zebra, a giraffe and a hippo – stranded in Madagascar? I have eight younger siblings, and was forced to watch it myriad times. I have a perverse hatred for Alex the Lion, and have refused to watch any of the sequels.  It is generally considered … Read More

Standardised packaging: A new era in reducing tobacco marketing in NZ - Public Health Expert

Public Health Expert • Mar 14, 2018 •

• Cigarette,
• government,
• Health,
• health warnings,
• legislation,
• marketing,
• New Zealand,
• packaging,
• reactance,
• smokefree,
• Smoking,
• wearout

Janet Hoek, Philip Gendall, Richard Edwards, Shayne Nahu, Nick Wilson From today, all tobacco products in New Zealand will start appearing in standardised, or plain, packages. In this blog, we discuss the importance of developing an on-going monitoring and evaluation plan around this intervention. We also explain why communications with smokers – whether on-pack or mass media – must be … Read More

We should learn to work with robots and not worry about them taking our jobs - Guest Work

Guest Author • Feb 21, 2018 •

• AI,
• artificial intelligence,
• Big Data,
• computer hardware,
• craft,
• Human,
• IT,
• marketing,
• PC,
• productivity,
• programming,
• robots,
• sales,
• security,
• technology,
• web design

David Tuffley, Griffith University This article was originally published on The Conversation. Read the original article. We have all heard the dire predictions about robots coming to steal our jobs. Some would even have us believe these silicon bogeymen are coming to kill us. It plays straight into people’s darkest fears about technology. When … Read More

Highly processed foods may be linked to cancer - News

Jean Balchin • Feb 16, 2018 •

• Breast cancer,
• cancer,
• canned vegetables,
• cause,
• effect,
• Healthy Food,
• limitations,
• marketing,
• misclassifications,
• observational study,
• preserved goods,
• Processed food,
• reformulation,
• taxation

There may exist an association between intake of highly processed food in the diet and cancer. Published yesterday by The BMJ, the study suggests that while further exploration is needed, the rapidly increasing consumption of ultra-processed foods “may drive an increasing burden of cancer in the next decades.”  What are Ultra-processed foods? Ultra-processed foods include packaged baked goods and snacks, … Read More

A History of the Supermarket - Guest Work

Jean Balchin • Jan 16, 2018 •

• marketing,
• New World,
• Psychology,
• supermarket

 It’s 3:45 pm on a Tuesday afternoon when chaos erupts in the Vegetables aisle of New World as a particularly mischievous child upends a display of Wattie’s baked beans. Clutching a shopping basket to my chest and brandishing a roll of Budget toilet paper, I summon my courage and wade into the throng of trolleys and toddlers. Six minutes later, … Read More

New Standardised Packaging Regulations: Some good steps, but many missed opportunities - Public Health Expert

Public Health Expert • Jun 28, 2017 •

• cigarettes,
• marketing,
• plain packaging,
• RYO,
• Smoking,
• tobacco

Professor Janet Hoek and Professor Philip Gendall The NZ Government’s recently released Standardised Packaging Regulations contain some important advances over Australia’s legislation, but they also miss opportunities to recognise tobacco industry innovations. This blog discusses changes that establish a new benchmark and why these are important, but also examines how the regulations could have gone further and suggests … Read More

It’s not just the ‘yuck factor’ that puts people off eating insects - Guest Work

Guest Author • Oct 10, 2016 •

• Consumers,
• food,
• food systems,
• insects,
• marketing

By Jonas House, University of Sheffield There’s a lot of hype around edible insects. Insects are being championed as a healthy and sustainable alternative to conventional protein sources in Europe and the US, and “ento-prising” new products are appearing almost every week. Cricket-based cocktail bitters, anyone? Of course, these new bug-based foods aren’t for everyone. In … Read More

Ig Nobel prize: ‘rockin’ NZ research honoured - News

John Kerr • Sep 23, 2016 •

• economics,
• IgNobels,
• marketing,
• rocks

A wacky New Zealand study has been recognised at the 26th First Annual Ig Nobel Prize Ceremony, a celebration of the odd, weird and quirky side of science. The Ig Nobel Prizes honor achievements that first make people laugh, and then make them think. The prizes are intended to celebrate the unusual, honor the imaginative – and spur people’s interest … Read More

Sci fi-inspired innovation treads line between dystopia and utopia - Guest Work

Guest Author • Jul 11, 2016 •

• dystopia,
• future,
• humanity,
• innovation,
• jetpack,
• marketing,
• sci-fi,
• science fiction,
• utopia

By Paul Levy, University of Brighton The race is on to bring a jetpack to market. New Zealand-based Martin Aircraft has a jetpack which is due to go on sale this year and US-based JetPack Aviation is working on a more streamlined offering. So aviation junkies with the cash to spare will soon be able to get … Read More

A co-regulatory approach to protecting children from junk food marketing - Public Health Expert

Public Health Expert • Sep 09, 2015 •

• education,
• fat,
• Health,
• junk food,
• marketing,
• Obesity,
• Uncategorized

Amanda Wood, PhD candidate, University of Auckland The Health Minister is currently deciding how to best address children’s poor health due to diet-related diseases. It is a good time to reflect not only on the content of those approaches, but also the regulatory frameworks for those approaches. This blog explores a co-regulatory approach that could be applied to the strengthening … Read More